2013 Tax Season: TurboTax Remains King in Procrastination Nation
In our increasingly digital world, online accounting and tax services are a huge industry: the category of 52 sites had nearly 62 million Unique Visitors (UVs) in February, the height of the tax filing season. How did consumer tax-filing behavior compare to last year’s tax season? Here are some insights I pulled from Compete PRO…
Want to raise your web traffic? Go public!
Image from: JohnKwan / Shutterstock When we think about a company going public, we think of companies raising money to fund expansion, or ringing the bell at the New York Stock Exchange, or analysts discussing the prospects for the company on CNBC. We don’t often think of going public as a way to build brand awareness and drive web traffic. Linkedin shows that going public could be a powerful driver
The Weekly Compete Pulse
If you aren’t up to your elbows in holiday gifts, then you certainly were not old enough to own a credit card by Black Friday and Cyber Monday. For those of us who were, we lucked out on some pretty great deals for our friends and families. According to our retail team, mass merchants, department stores, and electronic retailers experienced a better Black Friday than last year, whereas Apparel and
Blogosphere 2010 vs. 2011: Which Industries Have a Pulse Now?
Image from: wavebreakmedia ltd/Shutterstock Many industries are finding it increasingly important to have a prescence online where they can speak their mind and give a complete voice to their brand. In Technorati’s latest study, the State of the Blogosphere 2011, the company uncovered some insights into why and how people blog, what content they blog about, and even how bloggers connect with brands. That’s where we thought we our data
Buck Up! Why Twenty-Something’s Aren’t Vacuuming
Image from: auremar/Shutterstock I am by no means financially savvy. But come November 21st I will be joining the thousands of other recent graduates and start clipping coupons, putting just 10 dollars in my tank at the gas station and paying back my student loans as my 6 month grace period has ended. Adulthood comes with a lot of responsibility, and while I did just buy my own (and first)
Plants vs. Zombies vs. Farmville
Image from: Apps / Shutterstock Are you a sucker for Bejelewled? Or maybe you prefer having your plants beat up some zombies? Do you enjoy tending to your farm on Facebook? Or would you rather put your vocabulary to the test in Words With Friends? It’s probably safe to say that in some shape or form you or your friends know of at least one game created by developers PopCap
What Does The LinkedIn IPO Imply About The Value of Facebook?
The recent IPO of LinkedIn clearly illustrated the public’s infatuation with all things social. The company ultimately priced its IPO at $45 a share after raising the range due to high investor demand. Within its first day of trading the stock reached a high of $122.69 leaving the company with a market cap of $11.6B! The stock has retreated (closed at 75.91 on 6/8), but this still leaves the company
Consumers Weigh In on the Digital Wallet
Last week, search colossus Google announced that Google Wallet is in the works for the fall. With Google’s digital wallet, some shoppers will be able to use their smartphones as a credit card as well as cash. Just a few days before Google’s announcement, Bank of America, Wells Fargo, and JPMorgan Chase also announced a new mobile payments service that allows people to use their checking accounts to send a
Nothing is Certain, Except Death and Taxes and Online Marketing
For most of us, tax season has come and gone. But there’s no need to be sad. As the old adage goes, it’ll certainly be back. Though the season has closed, we wanted to look back at the performance of the key players in online tax filing because here at Compete, we are supremely interested in measuring competitive firms’ online effectiveness and digital marketing efforts. So though the season has
Off to Net.Finance
Thinking of attending the Net.Finance conference? Compete will be there – more specifically, Ron Sheklin and Joe Creney from our Financial Services practice will be there for the whole conference. And while we’re excited about the entire agenda, here are three sessions we think are must-attends: On Monday, May 16th: 11:00 Case Study: Into the Wild – Uncovering Holistic Mobile Insights at Wells Fargo Amy Buckner, Co-Founder & Managing Partner,
Competition is Cool for Consumers, Especially in Online Banking
Banking fees: I hate them. More and more of these fees are getting added onto my banking statement and it is bothersome. It’s getting difficult to find a bank that does not have some kind of fee associated with its banking products. However, one bank is making online banking easier and less costly for the customer, and doing so with restrictions placed upon it by the government. With Compete’s data