Fiat 500

Fiat Shifting into (J-)Lo Gear

Fiat USA is leveraging Jennifer Lopez and her ever-expanding brand reach to support the continued launch of the Fiat 500.  Compete investigated the extent to which the Fiat / J-Lo partnership has the potential to be mutually beneficial. How’s Fiat Doing? The Jennifer Lopez ads for Fiat launched in earnest in September.   Results for Fiat’s US site through August suggest her primary job will be maintaining momentum rather than building