fenway

The Weekly Pulse

Our favorite ballpark, Fenway Park, turned 100 yesterday and Boston Innovation wrote about the ways that the Red Sox used social media to celebrate the birth of the ballpark. This week, the people behind the Red Sox Twitter handle hid 300 ballons filled with tickets around Boston and tweeted out hints about the location of the balloons. What a cool idea! Does your brand have a social personality? AdAge published

Happy Birthday Fenway!

Image from: ESPN With today being the 100th birthday of the nation’s oldest ballpark currently in use, Fenway Park, I decided to look at search results for a few Boston baseball specific keywords. Starting with the keyword “Fenway” Compete.com has 67 site destinations, the top 10 being: MLB.com has the highest volume of search referral for the keyword “Fenway.” Looking further, the keyword “Red Sox” returns 30 site destinations with