Marathon Monday: Nike Leads the Pack
Looking at the foot traffic to top brand sites; Nike, Reebok and New Balance, there is really no competition. Nike.com is the clear front runner. With each brand seeing higher shopping session shares on different retailers, how can brands optimize the purchase funnel on these retail sites?
March Data Is LIVE at Compete
With March data live, we compiled the list of ten fastest growing sites last month. In March, financial services sites fell out of the fastest growing list in favor of some seasonal television trends.
The Weekly Compete Pulse
Here’s a round-up of the most popular digital marketing stories we shared online this week, including Bing updates and a Penguin case study.
Competitive Intelligence For PR Part 1: Evaluating Target Publications
In the world of public relations, when it comes to measuring the success of brand recognition, unique visitors are often the bottom line. Clients and agencies alike strive to ensure that their brands and products will reach substantial audiences. However they also face the challenge of cracking large publications and websites in order to achieve audience engagement. Rather than placing such significant focus only on quantitative measures, defining a qualitative…
Fresh Tracks: Tire Website Success Stories
Given the importance in tire websites on influencing a tire shopper’s path to purchase, Compete looked at best in class site performance measured by Locate a Dealer tool engagement and calculated potential ROI. In this analysis, Compete leveraged its survey capabilities, site analytics and patented ability to track, normalize, and count unique visitors (UVs), which avoids double-counting consumers who perform the same activity more than once in a period.
Sunday Series: Fastest Growing Dating Sites in February
This week, Compete compiled the list of ten fastest growing dating sites during the month of February. With Valentine’s Day smack dab in the middle of the month, I expected the category to increased traffic. It appears that the love-holiday kept people away; the category had 12.5% less Unique Visitors than in January. Plenty of people were still looking for love: nearly 44 million U.S. adults browsed dating sites in February.
The Weekly Compete Pulse
Here’s a round up of the most popular digital marketing stories Compete shared in the past week, including Twitter on Wall Street and the future of digital marketing.
Traffic Spikes for “Game of Thrones” Season 3
Season 3 of Game of Thrones kicked off on this past Sunday, March 31st, on HBO, after much anticipation from fans. HBO reported 4.4 million viewers tuned in for the premiere, and another one million pirated the episode within 24 hours–not surprising considering it was the most illegally downloaded television show in 2012. How much attention is the new season getting online?
How APIs Will Shape the Future
Image from: freight train / Shutterstock What companies are creating and exposing the APIs that will impact the future business and market intelligence? How will Big Data impact marketing, business development, and market predictions? We are only in the early stages of the ‘data’ revolution so the companies that can provide the answers to these questions will pave the way for the future and will lead the market into a
DCMO Series: 9 Questions on Path to Purchase for CMO, Stephen DiMarco
Over the next few months we will be sharing actionable insights and recommendations from industry leading speakers and attendees from the Digital CMO Summit here on the blog. This week, Compete’s CMO, Stephen DiMarco, has gotten us started by sharing his answers to our 9 questions on path to purchase.
Cats Browse Internet While You’re at Work
A recent analysis of Compete’s clickstream data revealed that your fluffy feline friends aren’t sleeping all day while you’re at work. It appears that cats are clicking away on your computer mouse, instead of chasing real mice. The list of the top websites from 9am to 5pm (based on Unique Visitors) is dramatically different than the overall monthly top sites. Based on the content of the sites, our data strongly