Mom vs Dad: Who Gets More Love?
Image from: Mother’s Day Image / Shutterstock Spring is filled with many special days. Earth Day, Cinco de Mayo, Memorial Day…and most importantly, Mother’s and Father’s Day. In the battle between Mom and Dad, I am out to show which parent gets more love on their special day. Mom’s Get More Gifts 2 out 3 consumers planned to buy a Mother’s Day gift, but just half will buy by dad
How to Reach Dad on Father’s Day
Every June, sons and daughters say thanks to dad by showering him with love, affection, and of course, gifts. The weeks leading up to Father’s Day are spent searching for the perfect tie, power tool, or “World’s Best Dad” coffee mug. Using Compete’s panel of 2 million consumers and the results of the Spring 2011 Online Shopper Intelligence™ study, I was able to shed some light on consumer spending this
Parent Appreciation Day
Having celebrated Mother’s Day a few weeks ago and with Father’s Day just around the corner, I was curious as to which day attracts more attention from consumers. Analyzing data from the latest Online Shopper Intelligenceâ„¢, I found three very interesting takeaways: 1) Consumers buy more Mother’s Day gifts. 66% of respondents bought at least one Mother’s Day gift this past year, but only 54% plan to buy a Father’s