November Data is Now Live – BET.com, Hallmark.com, Black Friday and more…
Happy holidays! To ring in the holiday season, November data is live and available in Compete PRO! Speaking of the holidays, Black Friday dominated the Monthly Fast Movers this time around. Beyond discount aggregator sites like BlackFriday.fm, TheBlackFriday.com, NoMoreRack.com, and BlackFriday.com, several brands also made it into the top Fast Movers like Hallmark.com and Express.com.
Sunday Series: Hockey Picks Up Early in the Season
If you are a hockey fan, you are used to the ups and downs that the sport can put you through—both by your favorite team and the league itself. This year seems to be the start of a very good for hockey. This is assumed by the uncharacteristic multi-month rise in traffic when traffic numbbers are normally flat. In the past, the category didn’t see a lift until January, when many of the casual fans may begin to watch after their favorite football team didn’t make or lost in the playoffs.
Sunday Series: Boeing Helps Travel Category Get Going
October was a great month for the “Corporate Travel” category. In fact, it was the best month that the category has had in the past two years. After a record 25% month-over-month (MoM) increase, the category saw a little over three million unique visitors (UVs). This is one of the first times that the category made it to our list of fast movers and is quite impressive for the relatively small category. But what exactly helped the category perform so well?
Sunday Series: Fashion & Style Among October’s Fast Movers
For this week’s Sunday Series, we have a category that hasn’t made the fast movers list for some time now, the “Fashion and Style” category. As a whole the category saw a 15.6% month-over-month (MoM) increase in unique visitors (UVs). This brought the total category UVs up to 15.9 million for the month of October – the highest that it has been in over a year.
Sunday Series: Healthcare.gov Traffic Gives Large Boost to Insurance Category
If you were following current events during the month of October then you are probably aware of one of the top stories – the government shutdown and the launch of healthcare.gov, the acting portal of the Affordable Care Act. Knowing this, it’s not surprising that the “Insurance & Physicians” category made our list of fast moving categories.
Sunday Series: Fantasy Football Fast Movers
As the football season moves along and your home team playoff hopes begin to crash and burn or rise at a worrisome pace (I’m an Eagles fan, a city where hope is poisonous and it is foolish to be too optimistic), many of us have turned to our fantasy football teams for solace. The category as a whole is doing the best it has in at least two years. After a 34% month-over-month (MoM) increase in unique visitors (UVs), the category is now seeing over 25 million UVs.
Sunday Series: Academic Resources See Boost With School Commencement
Now that September’s data is live, our list of fast moving categories is full of academic related sites. Everything from academic-related textbook publishers to citation and formatting related sites have seen double-digit growth. One of the most interesting categories is the “Academic Associations & Resources” category which saw a 40% month-over-month (MoM) lift to 23.2 million unique visitors (UVs).
September Data is Now Live at Compete
It’s that time of the month again, and September’s data is now live in Compete PRO. Many of you have taken time to email or tweet your appreciation for the data going live. Thank you! We really appreciate it. It is a big effort to get the data ready. It involves working with 500 million database records every day that we receive from 2 million panelists, extracting and transforming that data, normalizing and projecting that data, creating metrics from that data, and ensuring the quality of the data.
Sunday Series: As the Summer Ends, the Job Search Begins
Image from: Job Search / Shutterstock For the second month in a row, the “Job Search” category is a fast mover. I’m not sure how I fell about this fact. It could mean that people are relying more and more on the internet to find a job or it could mean that more and more people are looking for a job. Either way, the category is up 8.9% month-over-month (MoM)
Sunday Series: Textbook Sales Helping to Save Book Category
This summer has been rough to the book industry. After a two-year low in June and a slight recovery during July, the start of the school year is finally getting the category back to it’s normal levels. Although the 15% month over month (MoM) increase in traffic seems high, it still lower than last year’s 23% July to August MoM increase.
Sunday Series: Football Category Scores as Season Begins
Making the fast mover list before the pre-season began, the Football category was bound to move to the top of the list in August. Yes, football season has started and with it the flood of traffic to the various football oriented sites.