Sunday Series: Fashion Enthusiasts Turn to Online Magazines
In this Sunday Series we will focus on websites devoted to those that like to keep in and on top of style, fashion enthusiasts.
Fashion Meets Fitness and Causes Internet Stir
By teaming with FitBit, and launching the “Tory Burch for Fitbit” line on toryburch.com, the designer has significantly expanded her online presence and given her brand a revamp. With the introduction of the new line, a site that may have once been associated primarily with luxury items, now caters to a much broader consumer base.
‘Mesh’ Your Messaging: How H&M Can Get Digital Right
There are a number of ways that a company can work towards getting their holistic digital strategy right. Impactful emails, a well-designed website, guerrilla hashtag campaigns, affiliate marketing, et cetera. But mixing together a blend of actions isn’t always enough – and there’s always room for improvement.
Fast Fashion Resonates with Young Shoppers
In the digital age, many consumers have become accustomed to getting what they want as soon as they click a mouse. The ever growing reliance on instant gratification could soon have profound impacts on the teen retailer space.
Sunday Series: Fashion & Style Among October’s Fast Movers
For this week’s Sunday Series, we have a category that hasn’t made the fast movers list for some time now, the “Fashion and Style” category. As a whole the category saw a 15.6% month-over-month (MoM) increase in unique visitors (UVs). This brought the total category UVs up to 15.9 million for the month of October – the highest that it has been in over a year.
10 Reasons Luxury Fashion Brands Should Go Mobile
If you love fashion and technology as much as I do, you have probably heard one of the more exciting pieces of industry news this month: Paul Deneve, CEO of fashion brand Saint-Laurent, was hired by Apple as their Vice President of “special projects.” While everyone is trying to figure out what the project is, I am excited about this interesting cooperation between the two industries.
The Weekly Compete Pulse
Happy Cinco de Mayo, marketers! Here’s a round up of the most popular digital marketing stories we shared over the last week. “The best of the companies we’re seeing now are unbelievably good at analytics,” Marc Andreessen said in an interview with Harvard Business Review. An entrepreneur himself, and now a Venture Capitalist in Silicon Valley, Andreessen discusses the unique challenges of the modern entrepreneur and the qualities successful ones possess…
3 Tips for Tracking Fall Fashion Consumer Trends
Image from: Fall Fashion / Shutterstock I think it’s safe to say that of the many reasons people love the advent of autumn, one of the top qualifies is the shift in fashion warranted by the shift in weather. The sweaters that were paltry and muggy in the summer become mobile havens in the fall. People begin to layer (and layer and layer). This means more clothing, it means more
How Shopcade.com Is Drafting You Into Its Fashionable Army
Image from: Shopping Craze / Shutterstock “I love your shirt! Where did you get it?” Sounds familiar, right? It’s a natural tendency to associate style with a place of purchase, and slowly online retailers are learning that perhaps their best advertisers are the very same people they sell to. Shopcade.com knows this, and it’s about to make a killing by gamifying this trend, all based on the online phenomenon of
The Weekly Compete Pulse
Where did people advertise themselves before Facebook? Before Twitter? According to Ballentine’s, it’s the t-shirt that should be attributed to the first modern, self-oriented advertisement, and it’s to the t-shirt that this task shall return! They’re some smart folk over there, and they’ve managed to create an internet-connected t-shirt that’s design interacts with you via your online presence. Check out their pitch video below! Search Engine Watch put out an
Sunday Series – Fashion and Style
Image from: Handbag Image / Shutterstock For our Sunday Series this week we have featured 10 websites with a large monthly increase in unique visitors from the Fashion and Style category.