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Sports Fans Playing the Field During the Off-Season

Image from: David Silverman / Patriots Back in 2007, we wrote a post comparing the traffic to NBA.com, MLB.com, NHL.com and NFL.com. I wanted to see if any of the recent lockouts in the NBA and NFL had any impact on fan’s loyalty. I checked the Unique Visitors to the NBA, MLB, NHL and NFL sites over the past two years and traffic looked very similar to 2007.  The National