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Using the Online Channel for CPG Product Launch: Yoplait Greek

How do you launch a new product in the $3.7B yogurt industry?  That’s a question that Yoplait, a General Mills brand, recently tackled with the launch of Yoplait Greek.  The Greek yogurt market already has several top competitors including Fage and Chobani.  However, Yoplait Greek managed to attract ninety thousand consumers to its site in the month of March.  That volume is 3x the number of visitors compared to the