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“Game of Thrones” King of Online Marketing

Image from: Forbes It seems as though everyone is talking about “Game of Thrones.” In fact, a few weeks ago Forbes reported that the show is on track to become the most pirated show of 2012, stating the show’s April 30th episode was downloaded 2.5 million times in just one day! Obviously, the show has a large impact on traffic to the HBO site. You’ll notice that “game of thrones”

The Weekly Pulse

Facebook’s IPO was the main subject of the news this week, as the stock price closed at $38.42 a share after the first day of trading. Mashable published several posts about Facebook’s IPO, including a breakdown of who got rich and a list of other companies that could be the next big tech IPO. Twitter was also in the news this week, as they announced that they will offer a

Socialcam vs Viddy

If  you’re ever on Facebook (and who isn’t?), you’ve probably noticed new social video applications popping up over the past month – Socialcam and Viddy. Many are describing the applications as an Instagram for videos, as you can record a brief moment of your life, add an artistic filter, and share it socially. Now I’m not a big fan of applications that require you to share your personal information in

The Weekly Pulse

This week, our Digital CMO Summit was held in Beverly Hills. For a snapshot of the content that we covered, check out our list of 10 Tweets from the Summit. For more tweets follow the Digital CMO Summit @dcmosummit or check out our hashtags #digitalcmo and #dcmosummit. Are your Facebook fans engaged with your brand? Mashable provides us with 4 tools that can help boost Facebook engagement. For instance, they recommend EdgeRank Checker

The Weekly Pulse

We have been talking about Klout a lot lately; first we reported that they launched a mobile app for checking your score on the go, and then we wrote a blog post discussing the popularity of the social service. This week, TechCrunch announced that Klout has released a new, speedier API. Boston Innovation posted an article about Bettina Hein, CEO at Boston-based Pixability and co-author of the upcoming Video Marketing for Dummies,

Think Like a Man Beats Out The Hunger Games at the Box Office and Online

Image from: Just Flick A few weeks ago we wrote about how The Hunger Games was exploding online; the official movie website saw a huge increase in traffic, and the movie even showed up as a search referral to Fandango.com. Then this morning, reports came in that Think Like a Man, a movie based off of Steve Harvey’s best selling book, had beat out The Hunger Games in the box

The Weekly Pulse

Instagram has been all over the news lately. Last week, we were excited to hear that the photo sharing app was finally available on Android, and this week Mashable reported that Facebook bought Instagram for a cool one billion dollars. The app then experienced recording setting growth, according to TechCrunch. Since the launch of the Android app, Instagram recieved over 1,000,000 new users…per day! Do users need to create an account

Will Zuckerberg Cause an InstaFail?

Image from: White Gadget If you’ve been anywhere on the web in last 24 hours you are aware that photo sharing app Instagr.am has not only expanded their app to Droid systems, but has been acquired by Facebook. And while this billion dollar deal is looking pretty good for the 13 person company, others on the web seem skeptical. I decided to see how other companies that Facebook acquired have

The Weekly Pulse

Have you ever used Google+ Hangouts? This week, Life Hacker reported that Hangouts will get lots of new features, like diagram tools and SlideShare. Will these features make you more likely to use Google+ hangouts? Looking to pump up your search engine optimization? Check out Search Engine Watch’s post on how to find profitable keywords for your website. They break it down into five steps to increase your SEO. Do you care

The Weekly Pulse

This week, we heard reports that employers were requesting the Facebook passwords of potential employees. Yikes! This morning, Gizmodo reported that Facebook’s chief privacy officer Erin Egan released a statement warning users not to give our their account information in this obvious invasion of privacy. In fact, Senator Richard Blumenthal is reportedly working on a bill that would make this kind of practice illegal. Thank goodness! Twitter celebrated its 6th

Despite Social Media Campaigns, Games Still Dominate Nabisco’s Referrals

Image from: Nabisco Today is the 100th birthday of the Oreo cookie, and Kraft Foods is pulling out all the stops. Back in February, they launched a limited edition “Birthday Cake” version of the classic treat, in order to gain attention for their big day. On Facebook, Oreo launched their “Celebrate the Kid Inside” interactive campaign. From their Facebook page, users are urged to share their favorite Oreo stories, including