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The Weekly Compete Pulse

Marketing is about standing out. Sometimes. Mostly it’s about translating a message across a medium in a promotional fashion, but what happens when marketing gets in its own way? This is often the case in brand extensions, where quixotic gimmicks like Cheetos Lipgloss are created to draw attention back to a brand but actually cause a consumer to simply shudder. AdAge’s John Parham recently put out a guide to extending

How Shopcade.com Is Drafting You Into Its Fashionable Army

Image from: Shopping Craze / Shutterstock “I love your shirt! Where did you get it?” Sounds familiar, right? It’s a natural tendency to associate style with a place of purchase, and slowly online retailers are learning that perhaps their best advertisers are the very same people they sell to. Shopcade.com knows this, and it’s about to make a killing by gamifying this trend, all based on the online phenomenon of

Remember When Neopets Outranked Google? Now It Outranks Facebook

Image from: Neopets Homepage / Neopets.com In 2001 Neopets outranked Google in overall attention online by eight rankings. Eight of them! And you know what? It completely makes sense to me. There was a time in my life where I craved the unconditional love (read:  dependency) of a virtualized pet, and Neopets was there to satiate my 12-year-old power complex.  Since then I’ve aimed my psychosis at other things (a

The Weekly Compete Pulse

Everyone has Googled themselves, right? Right. If the curiosity doesn’t get you, the narcissism surely will. All too often people perform this small ritual and what do they find? Pure horror. But not to worry! Recently Lifehacker put out an article on how to better your online reputation using a variety of social media platforms like LinkedIn, WordPress and Vimeo. In the world of personal branding you’ve got to be

The Weekly Compete Pulse

If a brand tweets in a forest and no one is around to hear it, did they even tweet at all? According to study by Buddy Media, tweets containing fewer than 100 characters receive 17% higher engagement than longer tweets. Marketing Profs pulled together a distillation of the study’s results, looking at how user engagement can fluctuate based on the time of day, the day of the week, and industries.

The Weekly Pulse

We’ve talked a lot about gamification, and as such we were interested in Mashable’s list of 6 ways to gamify your Facebook marketing. The post describes your Facebook fans’ engagement as a funnel; they say “At the top, there’s the simplest social action they can take — usually liking your page. At the bottom are complex actions like buy, subscribe or refer others.” Check out their post to see what

Is Facebook an Effective Marketing Platform?

Image from: Facebook Image / Shutterstock Earlier this month I had the opportunity to speak at a conference at the Wharton School of the University of Pennsylvania entitled: “Empirical Generalizations II: What Works in the New Age of Advertising & Marketing.” The event featured presentations from practitioners, academics, and the research community on trends occurring within the marketing ecosystem.  Not surprisingly, one of the hot topics of the day was

The Weekly Pulse

This week our Weekly Pulse has a social theme, starting with an article posted by Digiday that tried to decrease the importance of social media ROI; they assert that we shouldn’t “trade short-term ROI for long-term value.” Do you think determine social media ROI is still important? Do you know what not to post on your brand’s Facebook page? Check out Mashable’s list of 10 Facebook Marketing Mistakes to Avoid.

The Weekly Pulse

There has been lots of talk about Pinterest and its competitors this week. For instance, The Fancy announced that they will be diving into the world of mobile commerce with an update to their iOS app that allows users to purchase things directly from the app. Similarly, The Verge writes about why Pinterest rival Wists failed to become the next big social network. Do you know the keys to affiliate

The Weekly Pulse

Did you know that the average Facebook brand post only reaches 16% of its audience? Mashable reported that Facebook has rolled out an updated feature that makes it easy to tell brands the percentage of fans that see their posts among other analytics updates. CMO’s: Are you looking to extend your tenure? According to AdAge, social data may be the key. Their posts suggests that social data, when used well, can add years

The Future of Social is Mobile

Today’s mobile devices effectively combine elements of computers, entertainment centers and communications networks in a way that both extends and transforms the social networking experience. The Dutch airline KLM recently came up with an interesting idea. When customers book tickets through its website, they can check out the Facebook and LinkedIn profiles of their fellow passengers – with permission, of course – and decide who they want to sit next