facebook

The Weekly Compete Pulse

Though the overwelming reaction Facebook’s Graph Search has been “unimpressed”, the social networking site may very well steal AOL’s spot as fourth-largest player in search– if Facebook’s search ads generate just 10% of the company’s revenue in the coming year. Facebook officially entered the search market with the announcement of its new social search tool, a partnership with Bing. Gartner updated its mobile advertising forecast this week. The company increased it

Looks Like Facebook Made an Insta-Success

Image from: Instagram Web Profiles / Instagram.com I am no newbie to Instagram. As one of my favorite apps on my iPhone I have been begging Instagram for months now to create a web experience so that my iPhone/Android-less friends can see the light (and Instagrammed photos) and participate in the experience on the World Wide Web. Last week, Instagram profiles were introduced on the web.  Instagram has always been

Was the Daily Twist a Slam Dunk for Oreo?

Image from: Oreo / Oreo.com For a brand that has been around for 100 years, Oreo has shaken up their marketing strategy by launching a new social campaign. The Daily Twist campaign introduced a new Oreo advertisement each day over the course of 100 days to celebrate the last 100 years of dunking. These advertisements focused on current events, pop culture trends and major news stories. In addition to the

The Compete Weekly Pulse

So, in recent news, Facebook released a commercial. What do y’all think? You’ll hear a lot of people talk about mobile these days—about its capabilities, about the benefits and revenue streams behind game layers, about its potential—but according to an article in Digiday mobile social media marketing hasn’t taken off yet. As evidence, the writer challenges anyone to think of “a great mobile social marketing campaign.”  Do any come to

Thought Catalog Leading Thoughtful Blogging

Image from: Blogging / Shutterstock Writing about Thought Catalog is extremely hard for me because every time I go to check something on the site I end up reading content for twenty minutes, or until someone jostles me out of catatonia. But I will do it, because it’s elegant marketing strategy is hands-off and intriguing. For those that don’t know, ThoughtCatalog.com is “a place for relevant and relatable non-fiction and

How Grey Goose is Capitalizing on Luxury Using Social

Image from: Grey Goose Hotel Noir / GreyGoose.com People love to advertise their experiences. Social media is more or less about the marketing of the self, and so the move of Grey Goose to host its interactive Hotel Noir campaign on social upstarts Pinterest and Instagram makes complete sense. Luxury is embedded in this brand’s story, and they know it. Just watch the film paired with the campaign; it’s that

The Compete Weekly Pulse

There is so much social content out there. Some people say it’s too much, and some people think it’s just the beginning. Writing from the later standpoint, Digiday explained a recent Pew study stating curation is on the rise, and so is the creation of original content to curate. The Curation Class, as Digiday calls them, are within the 18-29 age range and inhabit the worlds of Pinterest, Tumblr and

The Weekly Compete Pulse

This past Tuesday, the 11th anniversary of the attacks on September 11, 2001, a touching spotlight was lent to a recent social media campaign carried out by the New York Police Department, in which officers killed in the line of duty at day were recognized in tweeted memorial. The tweets were austere, simple, elegant, consisting of each officer’s name and rank, linking to a Facebook page with further details about

With a Billion Dollars, Why Can’t Instagram Make a Better Site?

Image from: Rich Kids of Instagram / New Media Rockstars Back in April we wrote about how Facebook’s “mini” purchase of photo-sharing app Instagram might not end well for the San Francisco start-up. Based on Facebook’s purchase history, most start-ups didn’t last much longer after the big buy out. And while the Rich Kids of Instagram aren’t protesting, we figured it was high time to see how Instagram was performing

What People Want with Wikipedia

Image from: Bright Idea / Shutterstock I don’t care what anyone says. Wikipedia is the best tool ever. It’s the providence of the learning online, the bastion of knowledge in a world of digital riffraff and, incidentally, it’s been my not-so-secret best friend since I discovered you could read the entire plots of movies and books you didn’t want to necessarily see or read. Some call me lazy, but who has time

The Weekly Compete Pulse

Marketing is about standing out. Sometimes. Mostly it’s about translating a message across a medium in a promotional fashion, but what happens when marketing gets in its own way? This is often the case in brand extensions, where quixotic gimmicks like Cheetos Lipgloss are created to draw attention back to a brand but actually cause a consumer to simply shudder. AdAge’s John Parham recently put out a guide to extending