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Social Media Takeover: Connecting with the News

Social Media is becoming a pathway to news for a significant portion of the U.S. population. We can clearly see the relationship between news outlets and social media sites growing through multiple avenues.

Facebook Research | How We Shopped: Holiday 2013

Check out this study conducted by Facebook and Millward Brown Digital on how shoppers utilized Facebook during their 2013 holiday shopping!

Mobile Traffic of the Internet’s Top Social Media Sites

When it comes to social media, Facebook is undoubtedly the king. It’s the oldest of today’s top contenders, roughly one of every 7 people in the world are on it, and Hollywood spun a movie based on the “story” of its creation. But how do the other top social networks like Twitter and LinkedIn compare?

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: 10 Google Analytics Advanced Segments That Reveal Search & Social ROI, How & When You Can Turn SEM From A Checkbox To A Core Business Component, How To Get Interactive Branding Right, The Most Effective Tactics for Acquiring Facebook Fans and Twitter Followers

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: the Banksy guide to modern marketing, the age of social products, how to optimize for Facebook’s new algorithm, and SEO success factors.

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: Facebook’s new promotion policy, marketing metrics, what makes a great team, and more thoughts on Gmail’s tabs.

August’s Top 50 Sites: Yahoo!, Amazon, privacy.

It seems that Yahoo! has solidified their once questioned place as the second highest ranked site, beating out Facebook for the fifth month in a row and increasing their margin to roughly 2 million unique visitors (UVs). Not only is Yahoo! beating out Facebook, but they are also continuing to gain ground on search giant Google, having both a higher month-over-month (MoM) and year-over-year (YoY) growth.

How Can Brands Win the Social Media Race?

In this day and age, almost every retailer knows how powerful social media is. Based on a recent survey by Compete, 40% of online shoppers believed retailers’ Facebook pages have been extremely/very influential on their purchase decisions. Not to mention the imperceptible impact social media has on shoppers. Unfortunately, not every retailer is succeeding in social media marketing.

April’s Top 50 Sites: Yahoo! Steals 2nd Place from Facebook

Yahoo.com replaced Facebook.com as the second most visited website in April, according to Compete’s latest U.S. traffic data. It was a close race, but Yahoo grew less than 1% month-over-month (MOM) to 164.6 million Unique Visitors (UVs) while Facebook’s monthly UVs dropped nearly half a percent to 164.1 million. Google remained king with 171.9 million UVs, a decrease of half a percent MOM.

The Weekly Compete Pulse

The word on the street is Google is launching a same-day shipping program, similar to Amazon Prime but $10-15 cheaper, TechCrunch reports. “Google Shopping Express” will strengthen on Google’s existing ecommerce efforts: Google Wallet, Google Shopping, and their recent aquisitions of both BufferBox and Channel Intelligence.  We’re waiting for more details on subscribing. Compete published two new studies with Twitter Advertising, “How Tweets influence mobile and tech shoppers in the UK” and “How Tweets influence

The Weekly Compete Pulse

Happy Saturday and welcome to March! Here are the most popular stories we shared online this week. The second largest television advertising event was last Sunday: The Academy Awards.  Brands spent between $1.6 and $1.8 million dollars for each thirty second commercial block. If you missed them, watch them all on Ad Age. Online, brands tried to replicate the recent success of the Super Bowl real-time marketing. Brands “newsjacked” the event