Facebook marketing

Is Facebook an Effective Marketing Platform?

Image from: Facebook Image / Shutterstock Earlier this month I had the opportunity to speak at a conference at the Wharton School of the University of Pennsylvania entitled: “Empirical Generalizations II: What Works in the New Age of Advertising & Marketing.” The event featured presentations from practitioners, academics, and the research community on trends occurring within the marketing ecosystem.  Not surprisingly, one of the hot topics of the day was

The Weekly Pulse

This week our Weekly Pulse has a social theme, starting with an article posted by Digiday that tried to decrease the importance of social media ROI; they assert that we shouldn’t “trade short-term ROI for long-term value.” Do you think determine social media ROI is still important? Do you know what not to post on your brand’s Facebook page? Check out Mashable’s list of 10 Facebook Marketing Mistakes to Avoid.

The Weekly Compete Pulse

This week was our first week in our new office! We have great new cubicles, a beautiful new view, and fantastic new neighbors! Our Kantar Media sister company, Cymfony Inc., shares the space with us and we couldn’t be happier about it. We aren’t too far away from our old office, but it’s still great to explore lunch & coffee break spots while the slightly different work commutes spice up

Facebook Pages Attract Online Shoppers to Retailer Sales and Promotions

Compete Online Shopper Intelligence Study Examines Role of Facebook in Retail BOSTON, MA–(Marketwire) – Kantar Media’s Compete, today released data showing that online consumers are now using retailers’ Facebook pages as online circulars. The results, part of Compete’s quarterly Online Shopper Intelligence Study that tracks cross-channel shopping behavior, suggests that consumers are increasingly using Facebook to enhance their shopping experience and engage with brands online. According to Compete, one quarter of