The Weekly Compete Pulse
Happy December! This edition of the Weekly Compete Pulse features digital marketing articles we hope will help guide you through the holiday season.
Tumblr Content Engagement Study: Measuring the Impact of Engagement on Consumer Behavior
For consumers engaging with branded content, 42% of Tumblr users agreed that interesting content shared by a brand weighs into their decision to continue using that brand, a lift of 12% when compared to non-users.
Case Study: Why Engagement Doesn’t Always Equal Higher Sales
In 1946, Juan Trippe established the InterContinental brand and opened their first hotel in Béllam, Brazil. Since then, the InterContinental Hotel Group has become the largest hotel company in the world with over 675,000 rooms in over 100 countries. In 2008, Brian Chesky, Nathan Blecharczyk, and Joe Gebbia founded Airbnb in San Francisco, CA. Since then, they have expanded to 34,000 cities in 192 different countries and offer over 500,000 rooms.
When a Pivot Goes Well: Taking a Look at MySpace’s Recent Comeback
Adapting to the changing market and adjusting your business model is an essential part of surviving in the fast-paced world that is the tech industry. Sites that are giants today can quickly become irrelevant in only a few years – even worse, synonymous with that notion. Just ask Myspace or Digg.
What’s that # Sign Doing On My TV?
I wouldn’t label myself as a “TV Junkie”, but I do certainly watch my fair share of television. As I watch, I have noticed a growing trend of networks using on-screen hashtags to label shows as they are airing, appearing as a faint watermark on the corner of the screen. For those of you who don’t know what a hashtag is, it’s a # symbol followed by a word grouping
Invite Only: Who’s Throwing the Better Party – Google+, Spotify, or Pottermore?
I remember when I thought I was special for being able to use Gilt, the “exclusive” online shopping site that originally only accepted users off of a waiting list. Now, everyone and their mother is on it and I no longer feel like I am the only one with access to 50% off boat shoes or 75% off a chandelier that I couldn’t even afford if it was 99.9% off.
Does Klout Have Clout?
On Monday we dove into what Klout is. Now, I have a Klout score of 43 and while I am classified as a “Networker” I am in no position to battle Lady Gaga (Klout score of 93) or any Kardashian for that matter. That being said, I like to believe I have some social media swagger and perhaps influence on people plugged into the World Wide Web. There are over
Forget the Bahamas, I’m Going to Space
Unless you’ve been living under a (moon)rock, then you are well aware that Friday, July 8th marked the last launch of NASA’s space shuttle Atlantis. After 30 years of space exploration and discovery, Atlantis is making its final mission STS-135 to the recently completed International Space Station. This moment in history is a heavy weight to bear for many Americans. We have invested not only a large amount of resources
Four Things You Might Not Know About Twitter
Compete recently fielded a survey to uncover how consumers are using leading social media platforms and the impact usage has on interaction with a brand. Some interesting findings about Twitter emerged from the study that might be surprising to many. Here are four things that you might not know about Twitter. 1. Twitter users are more likely to engage with the service through a mobile device than are users of
15.4 Million Facebook Application Users in January
15.4 million Facebook users interacted with fb Application pages (@ apps.facebook.com) in January: On average ~51% of Facebook’s user base engages with Application pages: In January, fb Application pages directly contributed 1.5 billion pages (8.4% of total) to Facebook.com’s total page view count. Given the trend, I expect Application pages to gradually form a larger chunk of Facebook.com’s overall page views over time. Note: Stats in this post are limited