emarketer forecasts

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from around the web this week: Retailers’ digital ad spending nears $10 billion this year. Retail spends more on digital advertising than any other industry; they already account for 22.3% of all digital ad spend. eMarketers forecasts retailers spending another $1 billion next year with the majority of spending going towards direct response ads–driving traffic to a sale, often through search.