Don’t delete those emails! Groupon needs you back.
Hyped as one of most anticipated IPOs of the year, Groupon has seen its stock price tumble since going public last month. Traffic to Groupon.com has also been on a steady decline over the past several months, largely as a result of Groupon dramatically slashing its online advertising spend. This past June at seemingly the height of the Groupon frenzy (or fad) the site’s traffic peaked at 33.7 million unique
The Weekly Compete Pulse
With Halloween over, the holiday shopping season has officially kicked into high gear! Our Retail team is prepared to update you every step of the way. Just yesterday, we released our first report: Compete Holiday Insights 2011. Whether you’re making your holiday shopping list, planning a Thanksgiving dinner, or just relaxing with family today, find some time to catch up on articles we found interesting for online marketers this week.
Amazon’s MYHABIT Targets “REAL” Women Via Email
With the popularity of online flash sales, it’s natural to wonder what retail categories are going to be the next big trend. Amazon’s MYHABIT is leading the charge in offering something special for REAL, American women. As you may or may not know, the average dress size of women in the US is 14, so targeting women dress sizes 14+ could potentially be a very smart move. From my personal
Successful Retailers Use Sales and Email Promotions, Free Shipping to Attract Shoppers Online
Kantar Media Compete Online Shopper Intelligence Study Highlights Do’s and Don’ts for Retailers BOSTON, MA–(Marketwire – Sep 13, 2011) – Kantar Media Compete today released data indicating that successful retailers are using free shipping, sales and email promotions to attract increasingly budget-conscious consumers. The results, part of Kantar Media Compete’s quarterly Online Shopper Intelligence Study that tracks cross-channel shopping behavior, also show that more than a third of consumers reported that
Airbnb: How to Move from Making News to Making Profits
Over the last 60 days, Airbnb.com has had its ups – like scoring VC funding, and its downs – including a barrage of negative press about customers’ bad experiences. So how does Airbnb go from making news to making profits? For starters, it should keep close tabs on its competitors. Consider Vrbo.com, another site focused on vacation rentals, albeit a bit more traditional than Airbnb. A look inside Compete Pro
The Weekly Compete Pulse
We had two webinars this week, one on the state of the retail industry, and the other on how to achieve marketing success using competitive intelligence, and we’re getting excited about another one next week on deconstructing your competitor’s SEO program. While your anxiously awaiting that webinar, check out these links to some of this week’s news articles that we read and found interesting for online marketers. Most social networks
Why Email Marketing is Like Dating
As an email marketer, I spend a lot of time writing, optimizing, segmenting, and analyzing emails for Compete. I also spend a lot of time reading other people’s emails to learn from them. I’m new-ish to the email marketing thing, so I’ve been trying to figure out what it’s like, and all I can think of is dating. Email marketing is like dating. Huh? Think about it-When you stumble upon
Don’t wish me happy birthday!
No matter what white paper you read, if it’s about email marketing it most likely has a section on message personalization. Email personalization makes complete sense. If you have specific information about your clients, users, etc. you should use that information to provide the most relevant and personal message possible. Advancements in email marketing technology and data collection have made it simple for any business to incorporate email messages and/or
Battle of the Books
It’s time for the holidays again and my favorite gifts to give are books. There is one for everyone and a trip to a bookstore can often be a one stop shop for all my holiday shopping needs. For the past few years now, I have stopped physically going to the bookstore and started exclusively shopping online. I often find myself deciding between Amazon, Barnes and Noble, and Borders. If
Getting Into the Groupon Groove
I just paid off last month’s credit card bill, and couldn’t help but notice a slew of new transactions on my wife’s card from "Groupon Inc Chicago." Sure, I know about Groupon, but what I didn’t know was that I’m married to a straight up crazy Groupon addict. In June alone, she managed to gobble up 6 different offers, ranging from tapas to Thai food to day passes at a