Email Marketing

Quick-Tip: Using compete.com daily data to inform your marketing campaigns

Daily information can give you insight into the effectiveness of your competitor’s marketing efforts especially if you’re certain they rely heavily on email or social marketing for traffic. Here’s a quick-tip that will help you identify which days of the week might work best for your email marketing campaigns. First you’ll need to download the CSV of the daily attention and reach metrics for the last three months. Next open

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: Facebook’s new promotion policy, marketing metrics, what makes a great team, and more thoughts on Gmail’s tabs.

Why Email Marketing is Still Effective for Brands

As someone who always wants the latest news from retailers, I am on the email lists of almost all of my favorite brands: apparel, make-up, food, bookstore etc. You may think I’m crazy, but I am definitely not alone on this. Based on Compete survey result, 46.2% of people receive more than 10 emails from retailers in a typical week and 19.9% of them receive more than 30 emails.

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: Digital ad spend grows, but what about investment? A new infographic from Invesp tells a story that most marketers are familiar with; more advertising and marketing dollars are spent on digital and Google is winning the most of them. It also shows that 53.5% of companies spend less than 5% of marketing budgets of conversion optimization.

The Weekly Compete Pulse

Here’s a recap of the digital marketing articles we found most valuable this week at Compete: How to setup tracking and reporting on your marketing campaigns. Google Analytics published a beginner’s guide to measuring marketing campaigns. If you are an analytics newbie, don’t be intimidated. This walks you through every step with screenshots and explains all the terminology you need to now.

The Compete Weekly Pulse

The holidays have begun! They’re here. So, how does one stay afloat? If you’re in the business of Ecommerce Advertising, check out ’3 Holiday PPC Tips for Ecommerce Advertisers With Thousands of Products‘ for some great advice. Also, check out, ‘Why Your PPC Ads Must Meet the True and Positive Needs of Prospects.’ But what about email marketers? How can they connect with their recipients as the holiday rush continues

The Compete Weekly Pulse

Stop the vigils! Stop the eulogies! Email marketing is NOT dead, or so says an MarketingProfs and this stellar infographic. Far from it, actually. In fact, “9 in 10 marketers says email is their primary channel for lead generation.” Additionally, only around 4% of B2B marketers consider email “not very important” in the same sample. According to the infographic, the top objectives of emails, in ranked order, are lead generation,

The Compete Weekly Pulse

Is your SEO Agency any good? How do you know? The truth is that results are just numbers, and it’s hard to define something as a direct result of your agency’s strategy when you have no idea what that strategy is to begin with. Why not just luck, then? The point is you need to assess if your agency is right for you by assessing their methodology, and you can’t

The Weekly Pulse

Did you know that almost 25% of retailers’ emails never reach the inbox? Boston Innovation writes about a recent email study and questions whether email marketing is dead (or at least losing effectiveness). How did your last email marketing campaign go? Who are the real online influencers? According to Mashable’s latest infographic, people are more influenced by people they actually know, rather than brands or celebrities. Lots of time is

It’s getting late, are you gamifying your email marketing?

You use emails to deliver advertisements, contact new prospects, drive sales, build customer loyalty, and increase brand awareness; as an online marketer, you can’t live without some type of email marketing strategy in place. According to a recent report by Forrester Research, American marketers will spend nearly $77B on interactive marketing by 2016 and almost $2.5B of that will be spent on email marketing alone!

The Weekly Compete Pulse

If you aren’t up to your elbows in holiday gifts, then you certainly were not old enough to own a credit card by Black Friday and Cyber Monday. For those of us who were, we lucked out on some pretty great deals for our friends and families. According to our retail team, mass merchants, department stores, and electronic retailers experienced a better Black Friday than last year, whereas Apparel and