Email Marketing

The Weekly Compete Pulse

Is your digital marketing strategy ready for the New Year? We’ve compiled five of our favorite digital marketing articles from the past week to get you ready to dive into 2015!

The Weekly Compete Pulse

In this edition of the Weekly Compete Pulse, we’ve featured a few of our favorite email marketing, content marketing, and overall digital marketing articles.

The Compete Weekly Pulse

Happy National Simplify Your Life Week! We hope that some of our favorite articles from last week will help you do just that. The following five articles are filled with information, tips, and tricks to help your digital marketing, to put it simply, win the internet.

The Weekly Compete Pulse

Lots of variety in this week’s Weekly Pulse! If you missed any of our favorite articles this week, check them out below to stay up-to-date on all things digital marketing!

The Weekly Compete Pulse

We kicked off this week on a great note—Sunday was national “Embrace Your Geekness Day.” Over here at Millward Brown Digital, we were happy to oblige. Lots of articles this week were all about email and content marketing. Geek out with us over some of our favorites:

Putting the ‘Star’ in Starbucks: Getting Digital Right

Coffee: the drug of choice for busy professionals, sleep-deprived college students, Twitter bio writers, and me. The caffeinated landscape is filled with brands, brews, and beans — but it’s safe to say that nobody has quite the stronghold over the cafe market than Starbucks. How does Starbucks get digital right? Let’s take a look.

Quick-Tip: Using compete.com daily data to inform your marketing campaigns

Daily information can give you insight into the effectiveness of your competitor’s marketing efforts especially if you’re certain they rely heavily on email or social marketing for traffic. Here’s a quick-tip that will help you identify which days of the week might work best for your email marketing campaigns. First you’ll need to download the CSV of the daily attention and reach metrics for the last three months. Next open

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: Facebook’s new promotion policy, marketing metrics, what makes a great team, and more thoughts on Gmail’s tabs.

Why Email Marketing is Still Effective for Brands

As someone who always wants the latest news from retailers, I am on the email lists of almost all of my favorite brands: apparel, make-up, food, bookstore etc. You may think I’m crazy, but I am definitely not alone on this. Based on Compete survey result, 46.2% of people receive more than 10 emails from retailers in a typical week and 19.9% of them receive more than 30 emails.

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: Digital ad spend grows, but what about investment? A new infographic from Invesp tells a story that most marketers are familiar with; more advertising and marketing dollars are spent on digital and Google is winning the most of them. It also shows that 53.5% of companies spend less than 5% of marketing budgets of conversion optimization.

The Weekly Compete Pulse

Here’s a recap of the digital marketing articles we found most valuable this week at Compete: How to setup tracking and reporting on your marketing campaigns. Google Analytics published a beginner’s guide to measuring marketing campaigns. If you are an analytics newbie, don’t be intimidated. This walks you through every step with screenshots and explains all the terminology you need to now.