Webinar – Social Media Listening: Epsilon Security Breach Impact on Brands
Cymfony, a sister Kantar Media company and provider of market influence analytics, is hosting a webinar, Social Media Listening: Epsilon Security Breach Impact on Brands – Evaluating the Intersection of Media Scrutiny and Consumer Reaction, next Wednesday (4/27) at 1:00pm EDT that will focus on the recent Epsilon data breach and what it means for brands. Tons of major consumer brands have been affected by the data breach, and in
You gave WHO my email address?
In the past few days I have received many emails – all from different corporations, all with the same message. These are not small corporations – Marriott, Walgreens, Chase, Hilton, Best Buy, J Crew, Flowers.com, and Verizon to name a few – and they range across a variety of industries. But, the message is the same. They are writing to inform their customers that Epsilon, a marketing vendor used to
The Weekly Compete Pulse
St. Patrick’s Day continues on into the weekend, and we’re quickly rolling towards spring. Next week, part of the Compete team will be in NYC for Search Engine Strategies. Check out some of this week’s news articles that we read and found interesting for online marketers. I’m a big fan of infographics, but all infographics were not created equal. This week, Mashable posted one of the best infographics on social
Don’t wish me happy birthday!
No matter what white paper you read, if it’s about email marketing it most likely has a section on message personalization. Email personalization makes complete sense. If you have specific information about your clients, users, etc. you should use that information to provide the most relevant and personal message possible. Advancements in email marketing technology and data collection have made it simple for any business to incorporate email messages and/or
Quick Tip: Setting-up Automated Report Emails
If you want to stay up-to-date on Compete competitive analysis, you can configure Portfolio Digests which will automatically email updates to you powered by the competitive sets in your Portfolio. When configured, the Portfolio Digest emails will automatically send a daily or weekly email to your account email address. Follow the directions below to configure this option. First, navigate to the green myCompete button in the top right of the
The Weekly Compete Pulse
This week, President Obama’s State of the Union address utilized social media capabilities more than ever before, stretching across Twitter, Facebook, YouTube and other popular channels. The State of the Union wasn’t the only intriguing bit of news this week. Check out some of this week’s news articles that we read and found interesting for online marketers. Integrating your content with social media isn’t always at the top of the
Gmail’s buzz – much bigger than its bite?
Among 100+ other industry categories, Compete’s category profiles include an aggregate view of all US internet users engagement with web-based email clients. At first glance, there’s some surprising data in there. If you were to ask me what the most popular email client was before reviewing this category, I would say Gmail without a doubt. Based on unique visitors from the US IBP (internet browsing population), Gmail doesn’t even hold