Holiday Shopping: How will your site Compete?
With the holidays right around the corner, most consumers are already creating their shopping lists, browsing for holiday gift ideas, and looking up holiday recipes. As a digital marketer you need to focus on building a more effective path to purchase and implementing valuable omni-channel marketing campaigns.
Whole Foods, Whole Marketing: Getting Digital Right
As a part of Millward Brown, we believe that a company’s brand should be at its core – and as Millward Brown Digital, we want brand strategy and digital execution to be in tandem. So what about the most iconic grocer in an ever-growing healthy-eating subculture?
Putting the ‘Star’ in Starbucks: Getting Digital Right
Coffee: the drug of choice for busy professionals, sleep-deprived college students, Twitter bio writers, and me. The caffeinated landscape is filled with brands, brews, and beans — but it’s safe to say that nobody has quite the stronghold over the cafe market than Starbucks. How does Starbucks get digital right? Let’s take a look.
The Compete Weekly Pulse
Happy April! Spring is blooming and we’re excited for the beautiful weather. But we’re also excited about these interesting articles from the web — our followers found these exceptionally intriguing, and so we’re more than thrilled to share them with you.
The Weekly Compete Pulse
Happy weekend! Hopefully the new year finds you well as we bring you a round-up of the top content we shared this week: notes on email marketing statistics, optimized link creation, keeping leads in your sales funnel, and SEO predictions for 2014.
Why Email Marketing is Still Effective for Brands
As someone who always wants the latest news from retailers, I am on the email lists of almost all of my favorite brands: apparel, make-up, food, bookstore etc. You may think I’m crazy, but I am definitely not alone on this. Based on Compete survey result, 46.2% of people receive more than 10 emails from retailers in a typical week and 19.9% of them receive more than 30 emails.
The Weekly Pulse
Did you know that almost 25% of retailers’ emails never reach the inbox? Boston Innovation writes about a recent email study and questions whether email marketing is dead (or at least losing effectiveness). How did your last email marketing campaign go? Who are the real online influencers? According to Mashable’s latest infographic, people are more influenced by people they actually know, rather than brands or celebrities. Lots of time is
The Weekly Pulse
We have been talking about Klout a lot lately; first we reported that they launched a mobile app for checking your score on the go, and then we wrote a blog post discussing the popularity of the social service. This week, TechCrunch announced that Klout has released a new, speedier API. Boston Innovation posted an article about Bettina Hein, CEO at Boston-based Pixability and co-author of the upcoming Video Marketing for Dummies,
Can Controversy Drive Change?
One of the most fascinating things about our online behaviors is that they’re directly indicative of the things we care most about. If the traffic to change.org is any indication, we cared a-whole-lot about the Casey Anthony trial verdict. Once the verdict was released, people flocked in droves to petition a law deemed Caylee’s Law that would, “make it a felony for a parent or guardian to not notify law
The Weekly Compete Pulse
We had two webinars this week, one on the state of the retail industry, and the other on how to achieve marketing success using competitive intelligence, and we’re getting excited about another one next week on deconstructing your competitor’s SEO program. While your anxiously awaiting that webinar, check out these links to some of this week’s news articles that we read and found interesting for online marketers. Most social networks
Why Email Marketing is Like Dating
As an email marketer, I spend a lot of time writing, optimizing, segmenting, and analyzing emails for Compete. I also spend a lot of time reading other people’s emails to learn from them. I’m new-ish to the email marketing thing, so I’ve been trying to figure out what it’s like, and all I can think of is dating. Email marketing is like dating. Huh? Think about it-When you stumble upon