election 2012

4 Lessons In Viral Marketing From On High

Image from: Virus / Shutterstock   We are a society obsessed with digital. Therefore, to be impactful a brand must know how to be agile in a digital space. Having a battalion of online entities is all the rage, and for good reason; more online platforms means more outlets for content, more exposure, and—yes—a higher chance of striking the elusive nerve of virality that so many marketers dream of. Here

The Compete Weekly Pulse

On Tuesday, November 6th, Barack Obama was re-elected as the President of the United States of America. If you’re reading this right now, chances are you already know this. For all us marketers and digital-denizens, the election comes with a double dose of insights into campaigning, behaviors, and political culture both offline and online. For instance, how did people prep for the polls? What was the online scene like in the

Online Behavior: How People Prepped for the Polls

Image from: Ballot Box / Shutterstock   Just in case you didn’t know, the election is over. It’s been resolved. There’s bound to be a wealth of analysis about the results in the coming days, but I’d like to take a moment to do an analysis that preempts the results. I want to look at online behavior just before polling day.  Below is a snapshot of various political-centric online properties

What Role is Twitter Playing in the 2012 Election?

Image from: Political Twitter / Social Media Frontiers The impact and prevalence of Twitter in regards to the 2012 Presidential race has received a lot of press since the first debate between President Obama and Governor Romney.  According to Twitter, last week’s debate led to a record-setting 10 million Tweets to become the single most tweeted event in U.S. political history. As the race enters its last month and raises

Obama vs. Romney: Who’s Supporting Who?

Image from: Political Debate / Shutterstock If you were like me last Wednesday night, you might have found yourself sitting on the couch with a few friends or family members and tuning into the first Presidential debate of the 2012 election. If so, you also likely picked up on a major theme running throughout Jim Lehrer’s (the moderator) questions. Contrast. Last week Compete published an infographic on how the two

The Compete Weekly Pulse

There is so much social content out there. Some people say it’s too much, and some people think it’s just the beginning. Writing from the later standpoint, Digiday explained a recent Pew study stating curation is on the rise, and so is the creation of original content to curate. The Curation Class, as Digiday calls them, are within the 18-29 age range and inhabit the worlds of Pinterest, Tumblr and