EMS: Get Competitive with Free Shipping
Image from: free shipping / Shutterstock Can Versa Capital, who acquired Eastern Mountain Sports this past November, boost the store’s ecommerce business? The New Hampshire-based chain of 69 stores and seller of outdoor gear and apparel is getting crushed by its competitors online. The site had just over 314,000 Unique Visitors in the month of December, much lower than similar online stores. EMS offers comparable products and their own line
Compete Product Update: Optimize Ecommerce with FastFocus
The Super Bowl has been won, Oscars have been handed out and (at least in the Northeast) we’ve survived Nemo – one of the largest winter storms of the century. It hasn’t been all fun, games, and shoveling here at Compete in the beginning of the year though. A few weeks ago we released a brand new module for Compete PRO users, FastFocus, and we’re very excited about the level
Will TJX Succeed with Second Ecommerce Attempt?
Image from: Second Chance / Shutterstock.com Last year, the TJX Companies announced that it will once again return to ecommerce, six years after its first attempt to join the online retail marketplace. Operating three successful retailer chains, T.J. Maxx, Marshalls, and HomeGoods, the TJX Companies is the leading off-price retailer of apparel and home fashions in the U.S. and worldwide. With 2012 sales at their brick-and-mortar stores expected to exceed
Sunday Series: Fastest Growing Online Electronics Retailers in December
Image from: Electronics Presents / Shutterstock.com At Compete, we’ve compiled the fastest growing online sellers of electronic goods in the month of December. The electronics shopping category as a whole grew 3.43% over the previous December, with over 114 million unique visitors. Topping the list is Sony’s online store, which offers a variety of products: digital cameras, TVs, laptops and cellphones–all popular gifts. Though Sony had the most growth, it had
Is Customer Service the New Marketing?
Image from: Customer Service / Shutterstock Many marketers are evaluating what role customer experience and customer service should have in their 2013 marketing goals. The answer is not cut and dry, but depends on what is best for the company. Today’s consumers tend to base purchase decisions on social media, reviews and referrals from friends. They are interested in marketing, but only if it matches their expectations about the brand.
Sunday Series: Fastest Growing Childrens’ Goods Sites In December
Image from: Babies / Shutterstock Christmas shopping can be a daunting task for parents of young children. Driving to different stores, fighting the crowds, and checking prices can be exhausting, not to mention getting it all done without the kids finding out! Thanks to the internet, online shopping has streamlined the whole process. With so many options, what sites did parents rely on for their kids’ presents? Below is the
Mass Merchants Reign Supreme on Thanksgiving Week
Image from: Thanksgiving Shopping / Shutterstock Thanksgiving week shopping has always, and will continue to be, an area of focus for retailers and consumers alike. It may not be my preference after having filled up on delicious turkey and pumpkin pie, but it definitely was for my relatives and many other consumers who bundled up to head out at ungodly hours to do some holiday shopping. And shop away they
Is Subscribe & Save Working?
Image from: Subscribe Function / Shutterstock Auto replenishment programs are supposed to make consumers’ lives easier— they simply sign up and then receive the product at their front door without any hassle or worries. To better understand the extent of awareness and usage of such programs, we took a closer look at Amazon’s Subscribe & Save, one of the better known auto-replenishment programs in the market. In addition to
4 Keys to Improving Any Ecommerce Strategy
Image from: Stopwatch/Magnifying Glass/Faucet/Lightbulb / Shutterstock This year $1.17 billion was spent on Cyber Monday, marking the heaviest online spending day in history. That’s a lot of capitol being exchanged exclusively online (in terms of Furbies, it’s about 19,500,000, in case anyone was wondering). Inevitably, in the thick of the commercial maelstrom known as The Holiday Season, concepts like Path-to-Purchase are gaining an almost reverent focus. The point of a
Sunday Series: The Eternal, Inevitable Uggs Kicking Butt
Image from: Wedding Uggs / TheWeddingGuru With winter forcing people indoors, into coats and into more layers, I thought this was an adequate time to do a Sunday Series on my favorite piece of winterized clothing: boots. Below is a list of the top ten fasted growing shoe and accessory sites, ranked by increases in their UVs between September and October. It’s expected that boots would be dominating right now,
The Compete Weekly Pulse
$9.2 billion. Billion. That’s 9 billion and then some. That’s enough to buy 16,666,667 Furbies! It’s also the forecast amount of US social media advertising revenues for 2016, up from the $4.6 billion estimate in 2012. According to our sources, social ‘native’ ads are expected to surpass display in growth within the forecast period, capping out at about a $3.85 billion spend in 2016. That’s a lot of Furbies… With