Conversion Optimization: Which Metrics Matter?
Conversion optimization should be critical to every business, not just those with ecommerce offerings. Find out which metrics should matter to you and why.
Movie-Going Decline: Challenge or Opportunity for Theaters?
Movie theaters and online ticketing sites have been forced to find creative ways to reach and convert consumers online. Why? Well, for the overall American population, going out to the movies has dropped lower and lower on the priority list.
Sunday Series: Gifting with Gourmet Goodies
December 2013 is long and gone now with 2014 well underway — but now that it’s February (hint: Valentine’s Day is coming up), some of our December data may prove their relevance! One of the fast moving categories for 2013’s holiday season was, understandably, in the Food and Groceries category.
Black Friday & Cyber Monday Report: Everything’s Merry for Amazon
It seems as though every year, more and more pressure gets put on Black Friday and Cyber Monday. Not only are these important days for retailers to capture holiday shopping sales, but lately it seems that consumer confidence, holiday season projections and the weight of the world rests on the results.
The Weekly Compete Pulse
Here’s a round up of our favorite digital marketing stories from the web this week: Small Businesses Need Big Data Too, 15 Stunning Stats About Cyber Monday, Convert Your Content Marketing to Revenue: 7 Pieces of the Puzzle, Real Time Marketing: How Brands Can Prepare And Succeed
10 of the Best Ecommerce Tools to Help You Win this Holiday Season
The most jolly time for both consumers and retailers is on in full force, the holiday season has started. So how can retailers, or more specifically, eRetailers, take advantage of the holiday season and receive the gift of a record high sales quarter? The solution is most likely the perfect combination of marketing, sales promotions, and optimization.
20+ Black Friday & Cyber Monday Facts That You Need to Know
Shoppers are keen on researching for the best deals and rely on different sources to gather information. The majority of shoppers are visiting Black Friday and Cyber Monday deal sites such as Blackfriday.com and Cybermonday.com. They’re also browsing online store circulars, visiting retailer websites, checking out social media pages and talking to friends and family about promotions.
Adjusting Your Search Strategy to Increase Holiday Sales
As the holiday season begins, many brands are preparing for the launch of their holiday marketing blitzes—that is, if they haven’t already. To help you understand the holiday shopper, we have completed a study in concert with Google which takes a look at the differences between consumers who do and don’t use search in their path-to-purchase.
Mobile Shopping Trends: Who, When and Where
Following up to the last post on mobile shopping which focused on the characteristics of mobile shoppers, we’ll now go into who consumers are shopping with, and when and where they are doing it. If you didn’t have a chance to read the last post, this data is based off of behavioral data from tens of thousand of mobile consumers which has been gathered by Millward Brown Digital, Kantar, and Lightspeed Research since October of 2012. This has allowed us to identify mobile shopping trends – with both the consumer and who the consumer interacts with.
The Future of Flash Sale & Group Discount Websites
Back in 2007, daily deal and flash sales sites were rising stars in the ecommerce world. The explosive growth and the exponential increases in customers were staggering. However, in 2011, criticisms of these sites began to rise exponentially as well.
The Weekly Compete Pulse
Here’s a round up of our favorite digital marketing stories from the web this week: Heineken’s Reality-Style Ads Are Raking In YouTube Views, 9 Ways to Make the Payment Process Easy for Online Customers, How to Master Google Analytics and AdWords Remarketing, and The Best Use Of YouTube’s Pre-Roll Ads You’ll See This Year