3 Strategies to Impact Your Consumer’s Path-to-Purchase
Image from: Maze image / Shutterstock I want you to take a moment to look around you. How many Internet-enabled devices do you own? I currently have two in my direct line of sight (computer, phone) and one in my bag (laptop). Like you and I, consumers live in an ‘always on’ environment. Yet, because of the multiplicity of these devices, it has become increasingly difficult to trace a consumer’s
Mass Merchants Reign Supreme on Thanksgiving Week
Image from: Thanksgiving Shopping / Shutterstock Thanksgiving week shopping has always, and will continue to be, an area of focus for retailers and consumers alike. It may not be my preference after having filled up on delicious turkey and pumpkin pie, but it definitely was for my relatives and many other consumers who bundled up to head out at ungodly hours to do some holiday shopping. And shop away they
Is Subscribe & Save Working?
Image from: Subscribe Function / Shutterstock Auto replenishment programs are supposed to make consumers’ lives easier— they simply sign up and then receive the product at their front door without any hassle or worries. To better understand the extent of awareness and usage of such programs, we took a closer look at Amazon’s Subscribe & Save, one of the better known auto-replenishment programs in the market. In addition to
Could Free Shipping Boost Your Holiday Sales?
Image from: Shipping / Thinkstock According to the Compete Fall 2012 Online Shopper Intelligence Survey™, 62% of consumers said they would not have made their most recent purchase if they had not received free shipping. Clearly, free shipping is a must have for consumers. Competitive sites, The North Face and Patagonia both offer free shipping on their orders over a certain amount. While The North Face offers free shipping on