Sunday Series: The Rise and Fall of Ecards
A fun result of an upcoming holiday season was an increase in traffic to Ecard sites in November. This category increased 20% last month and made its way into our monthly top movers.
Sunday Series: JibJab.com, JacquieLawson.com, 123Greetings.com, and more
Looking back on December 2013, the Ecards category saw massive growth as Americans wished their friends and families happy holidays. With a 55.22% month-over-month (MoM) growth in unique visitors and a 75.19% MoM increase in total time spent on websites in the category, it was no doubt a very successful month for ecards sites; however, looking at longer-term trends, the category as a whole suffered a 31.81% year-over-year (YoY) drop in unique visitors.
Sunday Series: Top E-Card Sites in February
Image from: Valentine’s Day Card / Shutterstock I was surprised e-card sites had 8% less monthly Unique Visitors in February (15.8 million). I expected Valentine’s Day to drive higher-than usual traffic to the sites. In a tough month, some e-card sites still grew significantly: a number of smaller sites including spanish e-card sites tuparara.com, correomagico.com and gusanito.com, along with the major brand americangreetings.com. Looking at the past two years, February hasn’t favored e-card sites–and