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Make the New Path to Purchase Work For You

The singular, orderly, sequence of purchase stages has been scrambled, and marketers need to conform quickly. Consumers are changing the way they research and purchase online, and new shopping paths are emerging depending on behavior, device, location, and intent. It’s not just what consumers do that is important; it is also how, when and why they do it. Consumers are distracted, but smarter. Marketers can be smarter, too.

If a Product Launches in a Forest and There’s No One There to Tweet About It…

Every company spends a lot of time and money making sure its products and services are the best they can be. That’s the point of business, offering valuable goods and services so that others will pay for them; but how can you profit from your hard work if no one sees it? There are a lot of accepted marketing methods to attract traffic to your website.