Walgreens Acquires Drugstore: What Does It Mean For The Marketplace?
On March 24, 2011, Walgreens announced it will acquire Drugstore.com for $429 million. This acquisition will bring together one of the largest online pureplay drugstore websites with one of the largest brick and mortar drugstores. Sounds good on paper, but what does this really mean for Walgreens when it comes to its online marketplace? First, let’s look at the shopper base. Currently, Walgreens.com attracts about 8 million shoppers, CVS.com 6