Forget Anchovies, Hold the PPC! SEO Management Helps Pizza Company Deliver to Its Bottom Line
After traveling through Europe on vacation the past couple of weeks, nothing said I was home more than grabbing a slice of New York pizza! Deciding to do a blog post on the topic, I wanted to find out who the “big cheeses” were in the pizza world and see if I could find some insight into their web strategies. Using the Keyword Destination tool on Compete.com to get a
Got the Munchies?
Domino’s Pizza ran a national promotion with Groupon on 4/20 that offered a large pizza with up to 10 toppings for $8 – much to the delight of one particular behavioral segment. This deal didn’t generate the same magnitude of buzz as other national group deals. In fact, when you look at the daily percentage of online U.S. consumers who visited Groupon.com and Livingsocial.com (i.e. daily reach), you see that
The Seasonality Of Pizza
The NBA finals called for pizza night at our house. The DIY pizzas enabled by ordering online allow the average pizza lover a lot more self expression without annoying the order taker (“thin crust"¦light cheese..extra sauce"¦”) Having enjoyed the pizza a lot more than the final game (we’re from Boston) I decided to check out how the online service has been faring of late. I learned a couple of interesting