display advertising

3 Tools for Insights Into Your Display Advertising

Image from: Toolbox / Shutterstock Check out this Compete webinar entitled “3 Tools for Insights Into Your Display Advertising” and examine the two tools and techniques most used by planners and buyers today, and contrast those with behavioral-based insights using Compete Media Planner. Learn how Compete’s panel of 2 million consumers delivers a new level of depth and precision in your agency’s media planning. Sign up here to join us

Is Display Passing The Test For Online Universities?

With people working longer hours than ever, it’s no surprise many are turning to online universities for their higher education needs. The allure of getting that shiny new degree, coupled with the ability to do it on your own terms, and on your own schedule, makes online education a tempting option for many busy professionals. There’s no shortage of advertising being put forth by schools like University of Phoenix…

3 Tools for Targeting Your Display Advertising

Image from: Tools Image / Shutterstock Are you guiding your media planning by actual consumer behavior? In this webinar, we’ll examine the two tools and techniques most used by planners and buyers today, and contrast those with behavioral-based targeting using Compete Media Planner. Learn how Compete’s panel of over 2 million consumers delivers a new level of depth and precision in your agency’s media planning. During this webinar we will

The Weekly Compete Pulse

It’s Father’s Day weekend, time to celebrate our dads and grill some meat. You’ll probably need something to read while you’re lounging around in the backyard with dad, so check out these links to some of this week’s news articles that we read and found interesting for online marketers. Amber Mac delivered the keynote speech at this year’s SES Toronto. A big part of her speech was talking about how

Webinar: 3 Tools for Understanding Ad Reach

Next week, Compete will be hosting a webinar on Thursday (6/23) at 2pm EDT to talk about your ad reach and how you can optimize your ad dollars. As a media professional, you spend a huge amount of time on ad targeting to get to your ideal customer.  But during and after the campaign, how do you know if you’re actually reaching who you care about? During this webinar, Dan Pflock,