The Shifting State of Digital Ad Sales
As readers of this blog know, at the end of this year the industry will begin transitioning from a served to a viewable impression standard. This may not happen tomorrow, or in October — but it will happen sooner than you think. Advertisers will finally stop paying for ads that have no chance of being seen by the consumers — that is, those ads that are below the fold or that are skipped too quickly.
Webinar Recap: 3 Tools for Targeting Your Display Advertising
We hosted a webinar a couple weeks ago, 3 Tools for Targeting Your Display Advertising, presented by Compete’s own Kyle Johnson and Damian Roskill. In the webinar, they took a look at the two tools and techniques most used by media planners and buyers today, and contrasted those with behavioral-based targeting using our new Compete Media Planner. The Compete Media Planner allows advertisers to target their advertising based on the