Direct Connect

American’s GDS Gamble

Collectively, the airline industry is posting record profits in 2010, but at least one major player thinks it can do better.  Its contracts with a number of key distribution partners coming due, American Airlines chose December 2010 to start a now heated battle with back-end global distribution systems (GDS) and consumer-facing online travel agencies (OTAs) that could decide the future economics of selling airfare online.  Compete used its proprietary panel