The Weekly Compete Pulse
This week was our Digital CMO Summit week — and it’s fitting that our most-favorited articles from the web focus on new trends in digital! Read up on them and tell us what you think in the comments below.
JetBlue: Driving Digital Cross-Sells
Airline profitability overall has recovered notably in the past few years. Some of that recovery has come from charging fees for formerly free services. Airlines have also attempted to drive more revenue by capturing a bigger share of consumers’ travel wallets. That can come through selling or facilitating the sale of hotels, rental cars, and complete travel packages.
Are you Getting Digital Right?
Are you getting digital right? We sure hope so! After an intensive study of our industry and deep scrutiny of the future of marketing, we at Millward Brown Digital know that a big issue facing marketers today is the big, looming, digital frontier. But have no fear! We’re all digital, all the time — and we’re here to help. Check out this infographic that addresses some of the biggest marketing
Millward Brown Digital’s IAB Annual Leadership Meeting Highlights
Last month, we sent our president and our CMO/CCO out to Palm Desert, California, for the Interactive Advertising Bureau’s Annual Leadership Meeting. I sat down with Stephen DiMarco, the CMO, to learn more about what stood out from the conference. Read more below and watch the interview in this post!
Addressing Research in the Digital Landscape
Continuing last week’s discussion on the Advertising & Marketing series hosted by the Ad Club of NYC, two Millward Brown Digital Research Analysts, Hannah Pavalow and Nicole Romano, provide additional insight on this week’s relevant topic of marketing research. Millward Brown’s own Senior Partner, Ann Green, spoke to the group about the challenges researchers face today.
Cross-branding: Helping or Hurting Your Return on Investment?
Television and the internet are littered with reality-based shows. “Fast and Loud” is one of the newer programs in the automotive vein. It features two colorful main characters that buy older cars, enhance/hot rod them, and ideally sell them for profit. They’re backed by an entertaining support cast. The show covers the purchase, updating, and sales of vehicles, with enough “dramedy” to add flair.
Webinar Replay: How Ad Effectiveness Tools Can Help Optimize Your Media Strategy
Image from: Ruzanna/Shutterstock Compete recently hosted a webinar on “How Ad Effectiveness Tools Can Help Optimize Your Media Strategy.” Learn how our panel based solutions are able to provide data and insights you need to understand how your advertising affects consumer behavior. Listen to Holly, Director of Ad Effectiveness Solutions on what you’ll learn from our webinar: Holly Rae on Ad Effectiveness from Compete.com on Vimeo. Watch the replay below:
Get Smart About Content: Louis C.K.’s DIY Video is No Joke
Image from: LouisCK.net Every good marketer knows that although content is king, the means by which people produce and consume that content are constantly changing, and no one understands the changing face of content like the entertainment industry. One of the most prolific comedians of his time, Louis C.K. has been innovating with his content for years. Most recently, he released his fourth stand-up special, Live at the Beacon Theater.
RE:CONNECT. The Connection Project Book
Internet. Social. Mobile. These innovations are giving us the ability to understand—and connect with—customers in new and exciting ways and will drive marketing trends far into the future. It’s fitting, then, that The Connection Project was the theme of the 2011 Digital CMO Summit, during which more than 150 industry leaders shared their success marketing to increasingly connected customers, winning over their hearts, minds, and wallets. But, why “Project”? Because
Digital CMO Series: Mike Cooley, Sprint
“Focus on Mobile First” Mike Cooley, Vice President of online channels at Sprint manages the strategic, creative and technical initiatives impacting the web experience for both current and prospective customers. During his session – The Journey to Customer Experience Excellence at the Digital CMO Summit Mike shared how Sprint.com integrates community, support, account and commerce functions to create more meaningful connections with consumers and deliver a better customer experience. Below
The Weekly Compete Pulse
I don’t know about you, but I am still full from Thanksgiving dinner. One thing I find that’s always best to fill up on after a meal is digital dessert. If you’ve got some time this weekend, check out these great articles we found interesting for online marketers. Did you know that Facebook is now bigger than the ENTIRE Internet was in 2004? Now, more than ever, it’s important to