digital

Getting Digital Right: The Full Study

The Fountain of Youth. Extraterrestrial life. Marketing nirvana. These are a few of the ever-elusive miracles that mankind has always sought after. But what if we said that Millward Brown Digital can help you achieve marketing nirvana?

The Weekly Compete Pulse

It’s been a weird week for our Boston office, with snow returning for a day. But not to fear! Like postmen (you know, neither rain, snow, sleet, etc), very few things will stop us from reporting the most interesting digital marketing tidbits.

Putting the ‘Star’ in Starbucks: Getting Digital Right

Coffee: the drug of choice for busy professionals, sleep-deprived college students, Twitter bio writers, and me. The caffeinated landscape is filled with brands, brews, and beans — but it’s safe to say that nobody has quite the stronghold over the cafe market than Starbucks. How does Starbucks get digital right? Let’s take a look.

The Compete PRO Success Story Winners Are…

A few weeks ago we launched a “Success Stories” contest, encouraging our clients to share their stories about how Compete PRO has helped them to achieve great things. The submissions we received were fantastic. So after giving this a lot of thought, the winners are:

The Weekly Compete Pulse

This week was our Digital CMO Summit week — and it’s fitting that our most-favorited articles from the web focus on new trends in digital! Read up on them and tell us what you think in the comments below.

JetBlue: Driving Digital Cross-Sells

Airline profitability overall has recovered notably in the past few years. Some of that recovery has come from charging fees for formerly free services. Airlines have also attempted to drive more revenue by capturing a bigger share of consumers’ travel wallets. That can come through selling or facilitating the sale of hotels, rental cars, and complete travel packages.

Are you Getting Digital Right?

Are you getting digital right? We sure hope so! After an intensive study of our industry and deep scrutiny of the future of marketing, we at Millward Brown Digital know that a big issue facing marketers today is the big, looming, digital frontier. But have no fear! We’re all digital, all the time — and we’re here to help. Check out this infographic that addresses some of the biggest marketing

Millward Brown Digital’s IAB Annual Leadership Meeting Highlights

Last month, we sent our president and our CMO/CCO out to Palm Desert, California, for the Interactive Advertising Bureau’s Annual Leadership Meeting. I sat down with Stephen DiMarco, the CMO, to learn more about what stood out from the conference. Read more below and watch the interview in this post!

Addressing Research in the Digital Landscape

Continuing last week’s discussion on the Advertising & Marketing series hosted by the Ad Club of NYC, two Millward Brown Digital Research Analysts, Hannah Pavalow and Nicole Romano, provide additional insight on this week’s relevant topic of marketing research. Millward Brown’s own Senior Partner, Ann Green, spoke to the group about the challenges researchers face today.

Cross-branding: Helping or Hurting Your Return on Investment?

Television and the internet are littered with reality-based shows. “Fast and Loud” is one of the newer programs in the automotive vein. It features two colorful main characters that buy older cars, enhance/hot rod them, and ideally sell them for profit. They’re backed by an entertaining support cast. The show covers the purchase, updating, and sales of vehicles, with enough “dramedy” to add flair.

Webinar Replay: How Ad Effectiveness Tools Can Help Optimize Your Media Strategy

Image from: Ruzanna/Shutterstock Compete recently hosted a webinar on “How Ad Effectiveness Tools Can Help Optimize Your Media Strategy.” Learn how our panel based solutions are able to provide data and insights you need to understand how your advertising affects consumer behavior. Listen to Holly, Director of Ad Effectiveness Solutions on what you’ll learn from our webinar: Holly Rae on Ad Effectiveness from Compete.com on Vimeo. Watch the replay below: