digital measurement

Introducing New Site Profiles

  Our users spoke and we listened.  We received requests and recommendations for Compete PRO Site Profiles, and as a result, we’re now delivering more useful and impactful information all in one easy-to-understand summary. The new Site Profiles page: Gives the user control over what metrics they want to see via metric “accordions” Presents demographic information visually, which makes it easy to see how a site compares to the overall

SXSW Interactive Panel Picker

Think Like a CFO: Making Digital Measurement Matter Marketing expenditures are now more heavily scrutinized than ever. Some purists argue that the bean counters are sucking the spark and innovation out of advertising and marketing campaigns. This isn’t likely to change any time soon, so if you can beat them, join them. Yes, it’s time for marketers to think like CFO’s. What does thinking like a CFO mean? It means