digital marketing

Getting Digital Right with Hilary Kolman

In this video from our Digital CMO Summit, Hilary shares her perspective on Getting Digital Right at MEC.

‘Mesh’ Your Messaging: How H&M Can Get Digital Right

There are a number of ways that a company can work towards getting their holistic digital strategy right. Impactful emails, a well-designed website, guerrilla hashtag campaigns, affiliate marketing, et cetera. But mixing together a blend of actions isn’t always enough – and there’s always room for improvement.

The Weekly Compete Pulse

This week’s round-up of interesting and popular digital marketing articles centers around two themes: progress & adaptation, and ROI. Learn more about the spaces in which digital marketing can grow, then about how ROI can be bolstered with different strategies!

Getting Digital Right with Jeffrey Graham

This past April, Millward Brown Digital hosted the eleventh annual Digital CMO Summit in Miami, FL. We share with you the one-on-one video interviews with select speakers and attendees.

In this video, hear from Jeffrey Graham on the importance of Getting Social Media Right!

The Weekly Compete Pulse

This week’s favorite stories from our corner of the Twitterverse focused on Big Data, influencers, and internet privacy. It’s an interesting set you won’t want to miss!

AT&T’s $1.2B Gamble

AT&T’s proposed $49 billion purchase of DirecTV would bring DirecTV’s 20 million US pay-TV subscribers into the fold and give AT&T a better foothold to compete in the rapidly consolidating communications industry.

Getting Digital Right with Edwin Wong

This past April, Millward Brown Digital hosted the eleventh annual Digital CMO Summit in Miami, FL. At the Digital CMO Summit, Edwin shared findings from a new study by Yahoo! on Getting Personalization Right.

The Weekly Compete Pulse

Big Data and analytics dominated the top stories our followers responded to! Take a look at this week’s round-up and learn more about how Big Data helps you.

Getting Digital Right with Rob Norman

This past April, Millward Brown Digital hosted the eleventh annual Digital CMO Summit in Miami, FL. Over the next few weeks we plan to share with you the one-on-one video interviews with select speakers and attendees.

Whole Foods, Whole Marketing: Getting Digital Right

As a part of Millward Brown, we believe that a company’s brand should be at its core – and as Millward Brown Digital, we want brand strategy and digital execution to be in tandem. So what about the most iconic grocer in an ever-growing healthy-eating subculture?

The Weekly Compete Pulse

We’re back with another selection of top marketing and data stories from the web! With a mix of thought shifts, most valuable brands, and spot-on predictions, this week’s round-up is one you’ll learn a lot from.