Three Digital Revelations from the GroupM What’s Next Conference
I was lucky to be able to attend the What’s Next conference in New York City last week. Those who went would tell you that it was a tremendous event and covered the full digital marketing landscape. Sure Charlene Li from Altimeter Group, Steven Levy from Wired, and Jim “ZMOT” Lecinsky from Google all dropped some knowledge on us, but the truly precious revelations came from the marketer panels themselves.
A Talk With Drew Patterson, CEO, Jetsetter
“Marketing is about connecting with consumers, building insights about their needs and finding ways to serve them.” – Drew Patterson, CEO, Jetsetter Jetsetter is a community of travelers that provides members with insider access, expert knowledge and exclusive deals on the world’s greatest vacations. Drew Patterson, CEO of Jetsetter shares his philosophy in building strong customer relationships. As a BIG fan of Jetsetter and member myself – I think
The Content Conundrum – tastybytes New York City
Does content drive transactions? It’s complicated right? We asked ourselves the same question last week at tastybytes, our ongoing (and traveling) luncheon series bringing together lunch, digital marketers and lively conversation. At The MODERN at the MoMa, We were joined by Digital and Social luminaries Mason Nelder (Verizon Wireless), Colin Hynes (RueLaLa), David Schreibstein (Ogilvy) and Steve Rappaport (Advertising Research Foundation). After a brief introduction by Stephen Dimarco (@sdimarco) the
Digital Connections: Connecting With Your Customers Has Never Been More Important
Digital Connections is about bringing together digital leaders to discuss how the internet and digital media are transforming business. As consumers interact with the digital universe, businesses are continuing to adapt and grow. Successful brands are linking data sets to create new digital insights and are finding innovative ways to stay connected with their consumers. Yesterday in London over 60 attendees from brands, agencies and publishers discussed how they are
Digital CMO Series: Arianna Huffington, President and Editor-In-Chief, AOL Huffington Post Media Group
The Digital CMO Series kicks off with Arianna Huffington – listen in as she shares her perspective on the future of the industry and how to engage the digitally connected consumer to build a brand. “Everything in the Digital era is about connection and engagement. Will.i.am summed it up best when he said, ‘We used to consume content sitting on a couch, now we consume it galloping on a horse
Invite Only: Who’s Throwing the Better Party – Google+, Spotify, or Pottermore?
I remember when I thought I was special for being able to use Gilt, the “exclusive” online shopping site that originally only accepted users off of a waiting list. Now, everyone and their mother is on it and I no longer feel like I am the only one with access to 50% off boat shoes or 75% off a chandelier that I couldn’t even afford if it was 99.9% off.
Webinar Replay: 5 Steps to Marketing Success using Competitive Intelligence
To get your copy, click the following links via Online Marketing Connect: Webinar Replay | PDF accompaniment Marketing without competitive intelligence is like driving blindfolded. How would you know who you’re competing with or what your strategic advantages are if you don’t have a firm grip on your competitive landscape? In this webinar we’ll review five key steps to get you on your way to getting a leg-up on your competition.
Happy Valentine’s Day from Compete’s President
It’s Valentine’s Day, and what better time to show our appreciation to clients, supporters and the people who we worked with over the past year. We move so quickly these days that we often forget to celebrate our accomplishments, especially those of our clients. So this is my Valentine, celebrating all of our relationships and some of the reasons these past twelve months have been so special. We now have
The Weekly Compete Pulse
Here are the articles we read this week and found interesting for online marketers. forEntrepreneurs highlights the importance of turning potential clients into paying customers, and how it’s done in with B2B companies: Optimizing your Customer Acquisition Funnel Mashable tells us exactly how to reap the benefits of social media: 10 Steps for Successful Social Media Monitoring Alex Cohen’s SearchEngineWatch article explains the tools necessary for a successful paid search