Brand Tweets Drive Automotive Shopping Action
Following the exciting automotive year-end shopping season, Compete and Twitter partnered together to understand the impact that Tweets posted by automotive companies have on the consumers who see them. Specifically, we wanted to know whether Tweets influence consumer behavior; are people exposed to an automotive Tweet more likely to visit the manufacturer’s website and take action…
Optimize Digital Touchpoints: Attribution or Path to Purchase?
Attribution modeling vs. path to purchase analysis: What’s the difference between the two? Which model is better? The purpose of both models is to establish optimal touchpoints for consumer interaction with the brand and to achieve the best cost savings and customer experience. Attribution is ad-centric; path to purchase is consumer-centric…
The Weekly Compete Pulse
We’ve compiled a list of the most popular digital marketing stories online this week. Enjoy and happy competing, marketers! Buying Tumblr will give #Yahoo an additional 15 billion pageviews a month. Multiple sources claim Yahoo CEO, Marissa Mayer, is near closing a $1 billion deal to purchase Tumblr–and its 107 million microblogs. Besides the impressive numbers, Tumblr would make Yahoo! look cool again. But, Tumblr is already hugely successful…
The Weekly Compete Pulse
Here’s a round up of the top digital marketing stories we shared online this week. What were the most interesting stories to you this week? Please share in the comments! Happy weekend, marketers! Linked in turned 10 years old. To celebrate their special anniversary, LinkedIn created an infographic with all sorts of cool stats. The site now has over 225 users worldwide. Ever considered using LinkedIn’s Marketing Solutions? U.S. LinkedIn users have twice the buying power of the average U.S. consumer. Facebook news feed ads have 197.3% higher ROI than right side ads…
The Weekly Compete Pulse
Happy Cinco de Mayo, marketers! Here’s a round up of the most popular digital marketing stories we shared over the last week. “The best of the companies we’re seeing now are unbelievably good at analytics,” Marc Andreessen said in an interview with Harvard Business Review. An entrepreneur himself, and now a Venture Capitalist in Silicon Valley, Andreessen discusses the unique challenges of the modern entrepreneur and the qualities successful ones possess…
What Can Vine Do For You?
Image from: Vine / Tech Cocktail We’ve been following (and playing around with) Vine’s new six-second video app these last few days, and thinking about what Vine means to you as digital and social marketers. Here goes: Early struggles, quick recovery. The first edition of the Vine App came with its fair share of struggles. Some videos didn’t get uploaded, log-in credentials were swapped with other users, and there was
Making Data-Driven Decisions
At Compete, we’re always thinking about how we can help our clients save more time and be as effective as possible. That’s why we’ve introduced new daily metric alerts, empowering you to make real-time, data-driven business decisions. The new feature allows users to configure alerts for the Daily Reach and Daily Attention metrics relevant to their business. Compete PRO will then track when the daily reach or attention values exceed
Was the Daily Twist a Slam Dunk for Oreo?
Image from: Oreo / Oreo.com For a brand that has been around for 100 years, Oreo has shaken up their marketing strategy by launching a new social campaign. The Daily Twist campaign introduced a new Oreo advertisement each day over the course of 100 days to celebrate the last 100 years of dunking. These advertisements focused on current events, pop culture trends and major news stories. In addition to the
September Data is LIVE at Compete
Image from: Digital Duel 2012 / Blog.Compete.com September data is now LIVE at Compete! With the advent of autumn what domains are seeing the biggest growth in their unique visitors? It goes without saying that perhaps the the top trend for fall is ‘back to school,’ reiterated by online shopping domains such as Shop411.com, Deal-finder.org, edmodo.com. The obvious preparation for Halloween is also seen in such seasonal sites like Spirithalloween.com
The Compete Weekly Pulse
Maybe you’ve heard, but the big news this week is that digital darling Pinterest has surpassed longstanding microblogging champion Tumblr in monthly Unique Visitors for the first time! Opinions and inferences have varied across the field, but one thing is for sure: neither curation site is going anywhere anytime quickly. Both have their appealing features, and so watching their interplay in the upcoming months is sure to be interesting. Are
Pinterest Surpasses Tumblr In Unique Visitors
Image from: Threaded Needle / Shutterstock It’s here. It has finally happened. We all knew it was coming. This is the year 2012, after all. I’m not talking about The Rapture or Ragnarok or the Good ol’ End of Days. I’m talking about the below graph, which shows that in August of 2012, Pinterest surpassed Tumblr in Unique Visitors for the first time. Ever. Monumental, eh? Pinterest has been a