digital marketing news

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: What is the future of digital reading since Google Reader officially died? Google warned us for months that its hugely popular RSS reader would disappear and the internet has been a buzz with choosing the best replacement. The latest option to enter the competition is Digg Reader, which went live last Saturday, June 29th.

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: Digital ad spend grows, but what about investment? A new infographic from Invesp tells a story that most marketers are familiar with; more advertising and marketing dollars are spent on digital and Google is winning the most of them. It also shows that 53.5% of companies spend less than 5% of marketing budgets of conversion optimization.

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: The 12 Essential Elements for On-Page SEO. If you are an expert or beginner to search engine optimization, this handy infographic is an awesome resource. Making sure every page has correct page titles and headings, content length and social media sharing will ensure the overal success of your site to appear in search results.

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from around the web this week: Retailers’ digital ad spending nears $10 billion this year. Retail spends more on digital advertising than any other industry; they already account for 22.3% of all digital ad spend. eMarketers forecasts retailers spending another $1 billion next year with the majority of spending going towards direct response ads–driving traffic to a sale, often through search.

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from around the web this week: Twitter and WPP announce global strategic partnership. Twitter’s data has a unique value: it’s real-time data. This deal will share Twitter data with a lot of people: WPP companies include media network GroupM, consumer insights business Kantar and digital agencies like Wunderman. Twitter’s global data sets can be used to inform ads…

The Weekly Compete Pulse

Here’s a recap of the digital marketing articles we found most valuable this week at Compete: How to setup tracking and reporting on your marketing campaigns. Google Analytics published a beginner’s guide to measuring marketing campaigns. If you are an analytics newbie, don’t be intimidated. This walks you through every step with screenshots and explains all the terminology you need to now.

The Weekly Compete Pulse

The marketing team here at Compete compiled a list of the most popular digital marketing stories online this week. Enjoy and happy competing, marketers! 67% of smartphone users would rather see advertisements than pay for premium content. A new study revealed that consumers are willing to exchange personal information for free digital content. The percentage is even higher for tablet users: 70%.