digital marketing investment

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: Digital ad spend grows, but what about investment? A new infographic from Invesp tells a story that most marketers are familiar with; more advertising and marketing dollars are spent on digital and Google is winning the most of them. It also shows that 53.5% of companies spend less than 5% of marketing budgets of conversion optimization.