Getting Digital Right with Kelly Johnson
In the video, Kelly Johnson of ESPN shares her perspective on Getting Digital Right at ESPN and the importance of understanding how digital works in the landscape of how people are consuming media.
Getting Digital Right with Hilary Kolman
In this video from our Digital CMO Summit, Hilary shares her perspective on Getting Digital Right at MEC.
Getting Digital Right with Jeffrey Graham
This past April, Millward Brown Digital hosted the eleventh annual Digital CMO Summit in Miami, FL. We share with you the one-on-one video interviews with select speakers and attendees.
In this video, hear from Jeffrey Graham on the importance of Getting Social Media Right!
Getting Digital Right with Edwin Wong
This past April, Millward Brown Digital hosted the eleventh annual Digital CMO Summit in Miami, FL. At the Digital CMO Summit, Edwin shared findings from a new study by Yahoo! on Getting Personalization Right.
Cards Against Marketing: Play Along With Us!
In early April, our marketing team convened to hunt down marketing buzzwords and create hilarious, marketing-themed prompts for our own version of Cards Against Humanity. Join us on Friday, June 27 and play along via social!
Getting Digital Right with Rob Norman
This past April, Millward Brown Digital hosted the eleventh annual Digital CMO Summit in Miami, FL. Over the next few weeks we plan to share with you the one-on-one video interviews with select speakers and attendees.
Digital CMO Summit Highlights
This April, Millward Brown Digital hosted the eleventh annual Digital CMO Summit in Miami, FL. The Digital CMO Summit brings together 200 senior level marketers from brands, agencies and media companies for three days of learning and networking.
Digital CMO Series: GroupM Next
This past May, Compete hosted the tenth annual Digital CMO Summit in Miami, FL. The event brought together 200 industry leaders for three days of hard-hitting sessions and networking opportunities. The agenda was jam-packed with top-notch speakers who shared their perspectives on this year’s theme, The Path to Purchase.
The Weekly Compete Pulse
The marketing team here at Compete compiled a list of the most popular digital marketing stories online this week. Enjoy and happy competing, marketers! 67% of smartphone users would rather see advertisements than pay for premium content. A new study revealed that consumers are willing to exchange personal information for free digital content. The percentage is even higher for tablet users: 70%.
Optimize Digital Touchpoints: Attribution or Path to Purchase?
Attribution modeling vs. path to purchase analysis: What’s the difference between the two? Which model is better? The purpose of both models is to establish optimal touchpoints for consumer interaction with the brand and to achieve the best cost savings and customer experience. Attribution is ad-centric; path to purchase is consumer-centric…
DCMO Series: 9 Path to Purchase Questions for Compete’s VP of Products
Today we have our own VP of Products at Compete, Conor O’Mahony answering our path to purchase questions. He believes the new digital landscape presents enormous opportunities for brands. Next week, Compete heads to Miami, FL to host the tenth annual Digital CMO Summit. The event brings marketing leaders together to explore and discuss the digital forces transforming their businesses. With a mix of formal and informal sessions, it provides an unparalleled opportunity to connect with…