Digital CMO Series: GroupM Next
This past May, Compete hosted the tenth annual Digital CMO Summit in Miami, FL. The event brought together 200 industry leaders for three days of hard-hitting sessions and networking opportunities. The agenda was jam-packed with top-notch speakers who shared their perspectives on this year’s theme, The Path to Purchase.
The Weekly Compete Pulse
The marketing team here at Compete compiled a list of the most popular digital marketing stories online this week. Enjoy and happy competing, marketers! 67% of smartphone users would rather see advertisements than pay for premium content. A new study revealed that consumers are willing to exchange personal information for free digital content. The percentage is even higher for tablet users: 70%.
Optimize Digital Touchpoints: Attribution or Path to Purchase?
Attribution modeling vs. path to purchase analysis: What’s the difference between the two? Which model is better? The purpose of both models is to establish optimal touchpoints for consumer interaction with the brand and to achieve the best cost savings and customer experience. Attribution is ad-centric; path to purchase is consumer-centric…
DCMO Series: 9 Path to Purchase Questions for Compete’s VP of Products
Today we have our own VP of Products at Compete, Conor O’Mahony answering our path to purchase questions. He believes the new digital landscape presents enormous opportunities for brands. Next week, Compete heads to Miami, FL to host the tenth annual Digital CMO Summit. The event brings marketing leaders together to explore and discuss the digital forces transforming their businesses. With a mix of formal and informal sessions, it provides an unparalleled opportunity to connect with…
Marketers Can Map the Consumer’s Journey To Purchase
How can I reach the right consumer, at the right time, in the right place, and with the right message to influence his or her purchase decision? Data mining allows marketers to identify major characteristics of their consumers’ path to purchase. Armed with this data, marketers can focus on the digital paths driving the most ROI and influence consumers’ actual journeys toward the purchase.
DCMO Series: 9 Path to Purchase Questions for the CEO of Millward Brown
Mary Ann Packo leads the major market research company, Millward Brown, with the belief that understanding the modern consumer journey is both an art and science. The consumer’s path to purchase is becoming more complex with increasingly fragmented audiences, shifting consumer behaviors and even more connected devices.
DCMO Series: 9 Path to Purchase Questions for P&G’s Phyllis Jackson
The current consumer path to purchase is a spirograph of overlaid shapes once you get all the consumer’s individual paths on it. It has many different paths, even for the same individual, dependent on occasion, goal and contextual motivation.
DCMO Series: 9 Path to Purchase Questions for AOL’s Julie Saxon
Next up in our DCMO Series is Julie Saxon from AOL sharing her thoughts around path to purchase. As a veteran of the the online advertising industry, Julie has watched consumers become paralyzed by the overabundance of purchasing options.
DCMO Series: 9 Path to Purchase Questions for Jason Burby of POSSIBLE
“The current consumer path to purchase is far more disjointed and fluid than most marketers are willing to accept. It is vastly different across industries, geographies, cultures, ages, etc. One size solutions fit no one.”
DCMO Series: 9 Path to Purchase Questions for VP of Agency & Publisher Solutions
Mike Perlman, our Vice President of Agency and Publisher Solutions, talks about gift buying habits, his short attention span for spending time in a mall and what he’s looking forward to in South Beach at this year’s Digital CMO Summit!
DCMO Series: 9 Path to Purchase Questions for VP of Transportation
“For every one company trying to direct a consumer to buy its product or service online, there are 99,999 others trying to redirect them to theirs.” Lincoln Merrihew, our Vice President of Transportation shares his answers to our 9 questions on path to purchase.