Digital CMO Series: GroupM Next
This past May, Compete hosted the tenth annual Digital CMO Summit in Miami, FL. The event brought together 200 industry leaders for three days of hard-hitting sessions and networking opportunities. The agenda was jam-packed with top-notch speakers who shared their perspectives on this year’s theme, The Path to Purchase.
Digital CMO Series: AOL
This past May Compete hosted the tenth annual Digital CMO Summit in Miami, FL. The event brought together 200 industry leaders for three days of hard-hitting session and networking opportunities. Among the speaker’s was AOL’s Tim Armstrong which had several good ideas to share.
Digital CMO Series: AOL
At the Digital CMO Summit this past May, we had a chance to sit down with our Keynote speaker David Shing, Digital Prophet at AOL. As Digital Prophet – David Shing spends a lot of time understanding what is happening in the digital landscape. He shared his perspectives on the future and current state of digital with us in an action-packed session. Hear from Shingy in this exclusive one-on-one interview
Digital CMO Series: Big Brand Theory Panel, Part One
This week’s Digital CMO Series features the Big Brand Theory Panel: Part One. Below are a few key questions from our one-on-one interview with David Fenn, Director of National Accounts, Yelp. Check out more from the Big Brand Theory panel, as well as our interview with Rich Calacci, SVP Advertising Sales, CBSSports.com and CBS Mobile on our YouTube channel.
Digital CMO Series: Bing – Building a New Brand in the Digital Age
Breaking through the noise to launch a new brand in today’s marketplace requires harnessing traditional marketing techniques as well as the unexpected. Reaching users online is relatively straightforward, but building emotional connections, staying relevant and delivering value is considerably more challenging. Hear from Kirsten Ward, Director of Digital Advertising, Microsoft as she discusses the challenges faced and innovation by Microsoft to build the Bing brand and steadily gain
Digital CMO Series: Jeffrey Hayzlett Part 2
Last week’s Digital CMO Series installment featured part 1 of exciting video from Jeff Hayzlett, former CMO of Kodak and author of the bestselling book The Mirror Test. Now check out part 2, the remainder of his presentation and a one-on-one interview with Jeff as he shares more ideas on big branding online. The first ten people to answer all five questions below correctly (all answered by Jeff on our