Suck it up! Not only marketing, but consumer experience, drives conversion.
When shopping for a vacuum cleaner, consumers must decide between a variety of products and brands. But once vacuum shoppers land on a branded site, are those marketing efforts influencing a decision to purchase, and perhaps more importantly, is the experience helping to drive conversion?
Invite Only: Who’s Throwing the Better Party – Google+, Spotify, or Pottermore?
I remember when I thought I was special for being able to use Gilt, the “exclusive” online shopping site that originally only accepted users off of a waiting list. Now, everyone and their mother is on it and I no longer feel like I am the only one with access to 50% off boat shoes or 75% off a chandelier that I couldn’t even afford if it was 99.9% off.
Old Spice’s Mano A Mano En El Bano: What Happens In The Bathroom Stays In The Bathroom
Old Spice and agency Wieden+Kennedy yesterday finally delivered the punch line set up by their recent dalliance with B-list hunk Fabio, whom they recently set up as “The New Old Spice Guy.” On Monday, Fabio challenged “the Old Old Spice Guy” Isaiah Mustafa to an “Internets duel.” Mustafa accepted on the same day, ending a hiatus from said Internets that had many fans worried that Fabio might truly be replacing