Digital CMO Series: T-Mobile USA
This week Dennis Haugan, Senior Director, Digital Strategy, T-Mobile USA describes how the customer is only a click away and “own your brand” as true advocates, a marketing agency and an honest voice of the brand. Read our one-on-one interview with Dennis below and check out the video of his interview and full presentation with Danielle Nohe, Director, Telecommunications & Media, Compete on our YouTube channel.
Digital CMO Series: Big Brand Theory Panel, Part Two
The discussion continues in Part Two of the Big Brand Theory Panel with David Fenn, Yelp, Rich Calacci, CBSSports.com and Jonathan Hsu, 24/7 Real Media. Also this week, hear more from Jonathan Hsu in a one-on-one interview and his answers to the following questions: What are the particular challenges facing marketers today? What does the evolving digital space mean for the future of marketing? How are brands using use consumer