demographics

WANTED for the New Healthcare Exchanges: Young People

The nascent effort now underway to enroll millions of Americans in health insurance plans via recently opened exchanges has been well received among a particular segment of the population: uninsured Americans over the age of 45. Although they represent 43% of all adults online, collectively they accounted for approximately 56% of all visitors to both the federal (healthcare.gov) and various state-run exchanges in November were over 45.

Analyzing the Demographic Data of Rising Search Engine DuckDuckGo

Image from: Internet / Shutterstock As privacy becomes more and more of a concern for digital consumers, products that make privacy one of their primary offerings are going to see a lot of success and will help pave the way for a niche market in the digital world. One product that is helping to strengthen the argument that this market not only exists, but that it is valued by online

Does Your News Skew Male or Female?

Image from: Odua Images / Shutterstock If you are anything like me you usually get your news from a variety of different sources. As a frequent reader of the NYTimes, BBC and the Boston Globe I don’t have one go to news source. Looking at Compete.com Industry Category > News and Media > News: World, we can see the top 20 sites for world news are: Looking further I compared

Where to Reach the Student Demographic Online

Image from: zmkstudio/Shutterstock I still consider myself to be young and hip, so I can’t believe I’m about to do a “back in my day…” post.  So here I go… Back in my day, when I had to use a dictionary, I visited the public library where it (the big book) was proudly displayed atop a pedestal in all its glory.  Nowadays, students of the Millennial Generation turn to the

Will Community Colleges Solve the Unemployment Crisis?

Community colleges seem to be getting a lot more attention these days.  NBC’s hit show Community, which focuses on the everyday experiences of an eclectic group of community college students premiered its third season last Thursday.  Our Second Lady, Dr. Jill Biden, moonlights as a professor at a North Virginia Community College.  More importantly, the Federal government announced on Monday that they would be investing nearly $500 million to community

Do Men Cheat More? – A Look into Dating Site Demographics

Let me give you some context, first, so you know that I’m a nice young lady who doesn’t regularly go poking about on lewd dating sites at work: About a week ago, a friend of mine told me about a website, MarriedButLonely.com, whose popularity was on the rise.  He explained that it’s a site where married people go to find partners with whom to cheat on their spouses.  He then

Searching for God on the Web

The June issue of National Geographic talks about the birth of Religion and how the foundations of worship existed almost 12,000 years ago.  In this post I use Compete data to investigate how people search for and find God on the Web, or how one of the world’s oldest activities translates to one of the world’s newest mediums.  My analysis breaks down into two parts, the first is a look

Hungry Eyes Set Gaze on Tasteful New Website

Foodies, epicureans, gourmets, locavores… these days we have a dozens of names for food lovers and socially conscientious consumers alike. While the taxonomy of these food enthusiasts will change over time, its fascinating to find new websites that blend popular e-commerce paradigms to cater to the food loving collective. One such site, gilttaste.com (part of the popular ‘flash sale’ network Gilt Groupe) launched full-throttle in the middle of May of

A Very ‘Pinterest’-ing Idea

If I had a dollar for every time I wanted to put a virtual post-it on a website/image/link/idea/design/whatever, I’d be on my tropical island and not writing this blog post. Sound familiar? Finally, someone invented a service to help us curate our content into one semi-sensical place. Meet your new best friend, Pinterest. Pinterest is, as stated by Pinterest.com, “a virtual pinboard — a place where you can create collections

The Flashy Side of Online Travel Deals

Compete recently authored two blogs on the Future of Daily Deal Sites in general.  The Travel industry has its share, too, including LivingSocial’s Escapes product.  Some, such as jetsetter.com and tablethotels.com, are travel only while others (ruelala.com and livingsocial.com) are more retail-oriented but have added travel.  Many of these sites are affiliated with much larger and more familiar brands such as TripAdvisor (Sniqueaway), Travel + Leisure (Vacationist), and the Gilt

Compete’s Audience Profiles

How well do you know your website’s audience? Do you know the demographics, geographics, interests, or lifestyle preferences of your website’s audience? What if you were able to show this information to potential advertisers, or know this information before buying an ad? Compete’s Audience Profiles offers extensive audience insights that allow you to develop highly targeted marketing campaigns that reach your ideal customer. Get started-it’s free! Step-by-step instructions on how