Digital CMO Series: Alaska Airlines and Zaaz
"We don’t do anything without measuring anymore. As marketers we are used to kind of bull******* our way through stuff"¦well that day is over." Find out why as Shane Atchinson, CEO, ZAAZ and Steve Jarvis, former VP Marketing Sales and Customer Experience, Alaska Airlines discuss the importance of measurement, competitive benchmarking and what it really means to deliver on a brand promise on our YouTube Channel.
A big thanks for Bing for this customized video for Compete’s 2010 Digital CMO summit! Compete had the privilege of hosting its 7th annual dCMO summit in sunny Miami, FL. Over 130 advertising, agency and media company executives gathered to describe, discuss and debate the unyielding impact of the internet on our marketing universe. Attendees heard from true thought leaders who shared first-hand experiences from their organizations, and discussed how