DIGITAL CMO SERIES: Edwin Wong, Senior Director, B2B Strategic Research & Insights, Yahoo!

Edwin took the stage on Day three of the Digital CMO Summit and delivered his session Phase 2 of Video: Revolution Evolution. He shared how Yahoo! is helping brands understand how to best leverage the art of storytelling to better connect with consumers across paid, owned and earned (POE) media. Below Edwin provides a detailed summary of his session presented at the Digital CMO Summit. In 2009, Yahoo! commissioned a

DIGITAL CMO SERIES: Jack Flanagan, Bluefin Labs

Last week in Beverly Hills, CA Compete hosted the ninth annual Digital CMO Summit. The event brought together 200 industry leaders for three days of hard-hitting session and networking opportunities.  The agenda was jam-packed with top-notch speakers who shared their perspectives on The Impact of Influence, the 2012 Summit theme. Over the next few weeks we plan to share with you the highlights and decks from their presentations. First up

10 Photos from the DCMO Summit!

This time last week we were kicking off the 2012 Digital CMO Summit in Beverly Hills. Between speakers from AOL, Yahoo!, Funny or Die, and Vice, to views of the LA skyline and celeb sightings, we weren’t ready to leave. Below are just a few photos from our time in the 90210. Scott and Ryan are helping build bikes for the Boys and Girls Club of East LA, which is up

10 Tweets From the Digital CMO Summit

We just wrapped up three days at Compete’s Digital CMO Summit in one of the most famous zipcodes in the universe: 90210. This year’s theme was the Impact of Influence and as we spent time in Beverly Hills we explored how brands and their agency partners harnessed the disruptive forces of new media to engage with customers. We have learned so much over the past three days and are excited

RE:CONNECT. The Connection Project Book

Internet. Social. Mobile. These innovations are giving us the ability to understand—and connect with—customers in new and exciting ways and will drive marketing trends far into the future. It’s fitting, then, that The Connection Project was the theme of the 2011 Digital CMO Summit, during which more than 150 industry leaders shared their success marketing to increasingly connected customers, winning over their hearts, minds, and wallets. But, why “Project”? Because

Digital CMO Series: Andy Sims, Director of Global Advertising, Skype

“Branding means so much more than raising awareness – it’s about activation, evangelism and engagement.” Andy Sims, Skype With over 145 million active users each month – Skype is a go-to technology for the “always connected” consumer. But how can marketers take advantage of Skype’s capabilities to reach these consumers? At the Digital CMO Summit, Andy Simms, Director of Global Advertising at Skype shares his perspective on how brands can

The Digital CMO Series – Bringing The Connection Project to life in New Orleans

The last Digital CMO Series post focused on what The Connection Project means to us as digital marketers and how leaders in the industry are finding new and innovative ways to connect – both online and off.  During our time at the 2011 Digital CMO Summit – attendees had the opportunity to connect in a powerful way to the city of New Orleans. A city still recovering, six years after

Digital CMO Summit 2011- Day 1 Wrap-up

This time last week, we were JUST kicking off the 2011 DCMO Summit down in the Big Easy.  N’awlins. #Nola. New Orleans. You get the drift, right? Having had the last few Summits in locales like Miami and Newport, we opted for New Orleans as the host city this year, and what a host it was. In between talks from Arianna Huffington, Google, ESPN and Twitter, we had our fill

Digital CMO Summit: Weekly Wrap-up

This year at the Digital CMO Summit an impressive line-up of speakers is set to take the stage. The agenda features presentations from Arianna Huffington, now of AOL, and leaders from Twitter, Jetsetter, Skype, Sprint, Verizon, Yahoo, ESPN and GroupM. The theme for this year’s event “The Connection Project” will uncover new and exciting ways brands and their agency and media partners are connecting disparate data to uncover new insights,

Digital CMO Summit: Digital Marketing as a Game Changer

In the spirt of connectedness, and the THEME for this year’s Digital CMO Summit in New Orleans, we’d like to occasionally feature content from some of our partners and attendees at this year’s Summit. Today’s blog post is adapted from NEAL PRESCOTT’S REVIEW of Fast Company’s February article on the “FUTURE OF ADVERTISING”. Here are some key takeaways from Neal’s review, and what it means for all of us as

Digital CMO Summit: Weekly Wrap-up

Only six weeks left until we head to New Orleans for the 2011 Digital CMO Summit.  Our theme this year, The Connection Project will explore all of the ways that marketers need to “make connections” in 2011, to really succeed.  For example,  Moving from collection to connection: marketers are collecting so much data but now must connect it to influence and improving marketing programs and ROI; Connecting disparate data sets: