dCMO

Getting Digital Right with Kelly Johnson

In the video, Kelly Johnson of ESPN shares her perspective on Getting Digital Right at ESPN and the importance of understanding how digital works in the landscape of how people are consuming media.

Digital CMO Summit Highlights

This April, Millward Brown Digital hosted the eleventh annual Digital CMO Summit in Miami, FL. The Digital CMO Summit brings together 200 senior level marketers from brands, agencies and media companies for three days of learning and networking.

Digital CMO Series: Evol8tion

This past May, Compete hosted the tenth annual Digital CMO Summit in Miami, FL. The event brought together 200 industry leaders for three days of hard-hitting sessions and networking opportunities. The agenda was jam-packed with top-notch speakers who shared their perspectives on this year’s theme, The Path to Purchase.

Digital CMO Series: GroupM Next

This past May, Compete hosted the tenth annual Digital CMO Summit in Miami, FL. The event brought together 200 industry leaders for three days of hard-hitting sessions and networking opportunities. The agenda was jam-packed with top-notch speakers who shared their perspectives on this year’s theme, The Path to Purchase.

Digital CMO Series: AOL

This past May Compete hosted the tenth annual Digital CMO Summit in Miami, FL. The event brought together 200 industry leaders for three days of hard-hitting session and networking opportunities. Among the speaker’s was AOL’s Tim Armstrong which had several good ideas to share.

DCMO Series: 9 Path to Purchase Questions for P&G’s Phyllis Jackson

The current consumer path to purchase is a spirograph of overlaid shapes once you get all the consumer’s individual paths on it. It has many different paths, even for the same individual, dependent on occasion, goal and contextual motivation.

DCMO Series: 9 Path to Purchase Questions for VP of Transportation

“For every one company trying to direct a consumer to buy its product or service online, there are 99,999 others trying to redirect them to theirs.” Lincoln Merrihew, our Vice President of Transportation shares his answers to our 9 questions on path to purchase.

DCMO Series: 9 Questions on Path to Purchase for CMO, Stephen DiMarco

Over the next few months we will be sharing actionable insights and recommendations from industry leading speakers and attendees from the Digital CMO Summit here on the blog. This week, Compete’s CMO, Stephen DiMarco, has gotten us started by sharing his answers to our 9 questions on path to purchase.

Digital CMO Series: Possible Worldwide

At the Digital CMO Summit this past May, we caught up with our New Influencer’s Panel host Kunal Muzumdar. Kunal is the Director of Strategy at Possible Worldwide where he oversees the strategic planning, social media and emerging media disciplines across the agency. Kunal Muzumdar, Director of Strategy, Possible Worldwide at the 2012 Digital CMO Summit by Kantar Media Compete. www.digitalcmosummit.com Hear from Kunal in this exclusive one-on-one interview –

DIGITAL CMO SERIES: Buddy Media

With so much happening in social media today it can be difficult for brands to measure what is happening across all of the platforms. At the 2012 Digital CMO Summit, Jeff Ragovin, Co-Founder and Chief Strategy Officer at Buddy Media shared his perspective on how brands are streamlining and leveraging social data to create more powerful content. Throughout the session Jeff shared case-studies from Ford, The Body Shop and Mattel

Digital CMO Series: Four Seasons Hotels and Resorts

Elizabeth Pizzinato, Senior Vice President, Marketing and Communications, Four Seasons Hotels and Resorts gave us an insider’s look into their digital strategy. With a heavy emphasis on digital, Four Seasons is paving the way for marketers in the luxury hotel industry and beyond; maintaining a consistent brand message and experience for the consumer both online and off. Elizabeth identified a number of key points on the state of “luxury” today