Digital CMO Summit: Digital Marketing as a Game Changer
In the spirt of connectedness, and the THEME for this year’s Digital CMO Summit in New Orleans, we’d like to occasionally feature content from some of our partners and attendees at this year’s Summit. Today’s blog post is adapted from NEAL PRESCOTT’S REVIEW of Fast Company’s February article on the “FUTURE OF ADVERTISING”. Here are some key takeaways from Neal’s review, and what it means for all of us as
Digital CMO Summit: Weekly Wrap-up
Only six weeks left until we head to New Orleans for the 2011 Digital CMO Summit. Our theme this year, The Connection Project will explore all of the ways that marketers need to “make connections” in 2011, to really succeed. For example, Moving from collection to connection: marketers are collecting so much data but now must connect it to influence and improving marketing programs and ROI; Connecting disparate data sets:
Old Symposia Never Die, They Become a Forum!
When you have as much gray hair and have worked in our industry as long as I have, you can benefit from looking back over a working lifetime of different conferences, summits, and even symposia. These range from small private seminars in exotic locations (I will not mention locations in case my boss is reading!) to large scale commercial events. My office and indeed some rooms at home are full
Digital CMO Summit: Weekly Wrap-up
Each year, we hold an invitation-only summit that brings marketing executives from top advertisers, agencies and media companies together, to discuss how the internet and digital media are transforming their businesses. Last year, the Digital CMO Summit theme – The Big Brand Theory uncovered how big brands are taking steps to transform online branding, digital measurement and creative execution. Lots of great ideas and marketing innovations were shared and can
Digital CMO Series: Big Brand Theory Panel, Part Two
The discussion continues in Part Two of the Big Brand Theory Panel with David Fenn, Yelp, Rich Calacci, CBSSports.com and Jonathan Hsu, 24/7 Real Media. Also this week, hear more from Jonathan Hsu in a one-on-one interview and his answers to the following questions: What are the particular challenges facing marketers today? What does the evolving digital space mean for the future of marketing? How are brands using use consumer
Digital CMO Series: Big Brand Theory Panel, Part One
This week’s Digital CMO Series features the Big Brand Theory Panel: Part One. Below are a few key questions from our one-on-one interview with David Fenn, Director of National Accounts, Yelp. Check out more from the Big Brand Theory panel, as well as our interview with Rich Calacci, SVP Advertising Sales, CBSSports.com and CBS Mobile on our YouTube channel.
Digital CMO Series: Jeffrey Hayzlett
Jeff Hayzlett, former CMO of Kodak and author of bestselling book, The Mirror Test kicked off day one of the Digital CMO Summit as the keynote speaker. His booming voice and commanding presence captured attendee’s attention and left a lasting impression. Jeff focused on the challenge of transforming Kodak from “your mother and father’s brand” to be younger, cooler and edgier.Â There is a lot to learn from Jeff’s blended
Digital CMO Series – Scott Ernst
Scott Ernst, President of Compete is a veteran in online marketing with deep experience in advertising, digital media and Web technology. Over the past decade, Scott has been working with world-class brands to help them improve their business performance through the online channel. Here Scott shares his perspective on The Big Brand Theory and the role that Compete plays in helping clients build their brands online and navigate the rapidly
Videos Your Boss Wants You To View At Work
Compete is pleased to announce the Compete Digital CMO Series. Over the next 3 months, Compete will be featuring videos, presentations and digital insights from industry leaders who attended the Compete Digital CMO Summit this past May. The Digital CMO Summit is an annual event that brings together the industry’s top thought leaders and marketing practitioners who are pioneering our digital universe and answering the questions of the next frontier.