Digital CMO Series: Big Brand Theory Panel, Part Two
The discussion continues in Part Two of the Big Brand Theory Panel with David Fenn, Yelp, Rich Calacci, CBSSports.com and Jonathan Hsu, 24/7 Real Media. Also this week, hear more from Jonathan Hsu in a one-on-one interview and his answers to the following questions: What are the particular challenges facing marketers today? What does the evolving digital space mean for the future of marketing? How are brands using use consumer
Digital CMO Series: Big Brand Theory Panel, Part One
This week’s Digital CMO Series features the Big Brand Theory Panel: Part One. Below are a few key questions from our one-on-one interview with David Fenn, Director of National Accounts, Yelp. Check out more from the Big Brand Theory panel, as well as our interview with Rich Calacci, SVP Advertising Sales, CBSSports.com and CBS Mobile on our YouTube channel.
Digital CMO Series: Jeffrey Hayzlett
Jeff Hayzlett, former CMO of Kodak and author of bestselling book, The Mirror Test kicked off day one of the Digital CMO Summit as the keynote speaker. His booming voice and commanding presence captured attendee’s attention and left a lasting impression. Jeff focused on the challenge of transforming Kodak from “your mother and father’s brand” to be younger, cooler and edgier.Â There is a lot to learn from Jeff’s blended
Digital CMO Series – Scott Ernst
Scott Ernst, President of Compete is a veteran in online marketing with deep experience in advertising, digital media and Web technology. Over the past decade, Scott has been working with world-class brands to help them improve their business performance through the online channel. Here Scott shares his perspective on The Big Brand Theory and the role that Compete plays in helping clients build their brands online and navigate the rapidly
Videos Your Boss Wants You To View At Work
Compete is pleased to announce the Compete Digital CMO Series. Over the next 3 months, Compete will be featuring videos, presentations and digital insights from industry leaders who attended the Compete Digital CMO Summit this past May. The Digital CMO Summit is an annual event that brings together the industry’s top thought leaders and marketing practitioners who are pioneering our digital universe and answering the questions of the next frontier.