dCMO Summit

Digital CMO Series: Four Seasons Hotels and Resorts

Elizabeth Pizzinato, Senior Vice President, Marketing and Communications, Four Seasons Hotels and Resorts gave us an insider’s look into their digital strategy. With a heavy emphasis on digital, Four Seasons is paving the way for marketers in the luxury hotel industry and beyond; maintaining a consistent brand message and experience for the consumer both online and off. Elizabeth identified a number of key points on the state of “luxury” today

DIGITAL CMO SERIES: Edwin Wong, Senior Director, B2B Strategic Research & Insights, Yahoo!

Edwin took the stage on Day three of the Digital CMO Summit and delivered his session Phase 2 of Video: Revolution Evolution. He shared how Yahoo! is helping brands understand how to best leverage the art of storytelling to better connect with consumers across paid, owned and earned (POE) media. Below Edwin provides a detailed summary of his session presented at the Digital CMO Summit. In 2009, Yahoo! commissioned a

10 Photos from the DCMO Summit!

This time last week we were kicking off the 2012 Digital CMO Summit in Beverly Hills. Between speakers from AOL, Yahoo!, Funny or Die, and Vice, to views of the LA skyline and celeb sightings, we weren’t ready to leave. Below are just a few photos from our time in the 90210. Scott and Ryan are helping build bikes for the Boys and Girls Club of East LA, which is up

The Weekly Pulse

This week, our Digital CMO Summit was held in Beverly Hills. For a snapshot of the content that we covered, check out our list of 10 Tweets from the Summit. For more tweets follow the Digital CMO Summit @dcmosummit or check out our hashtags #digitalcmo and #dcmosummit. Are your Facebook fans engaged with your brand? Mashable provides us with 4 tools that can help boost Facebook engagement. For instance, they recommend EdgeRank Checker

Digital CMO Series: Mike Cooley, Sprint

“Focus on Mobile First” Mike Cooley, Vice President of online channels at Sprint manages the strategic, creative and technical initiatives impacting the web experience for both current and prospective customers. During his session – The Journey to Customer Experience Excellence at the Digital CMO Summit Mike shared how Sprint.com integrates community, support, account and commerce functions to create more meaningful connections with consumers and deliver a better customer experience. Below

Digital CMO Series: John Bell, Managing Director, Oglivy 360

“Even Social Media needs brand management.” At the 2011 Digital CMO Summit, John Bell, Managing Director at Ogilvy 360 shared his thought provoking presentation – Overcoming the CMO’s Dilemma. John discussed a number of key questions and challenges that CMO’s are facing as brands begin to move from “experimentation into operationalizing” social media.  It’s not as simple as senior marketing executives finally “getting it.” CMOs and their immediate teams are

Digital CMO Series: Tony Marlow, Yahoo! and Brian Cooper, TNS

75% of Americans multitask – meaning they use the internet at the same time as watching television. This is a good indication that consumers are paying less and less attention to advertising.  So how do you make sure that your ads break through the noise and reach your targets? At the 2011 Digital CMO Summit, Tony Marlow, Director, Strategic Insights, Yahoo! and Brian Cooper, VP, Technology Sector, TNS discussed the

Digital CMO Series: Arianna Huffington, President and Editor-In-Chief, AOL Huffington Post Media Group

The Digital CMO Series kicks off with Arianna Huffington – listen in as she shares her perspective on the future of the industry and how to engage the digitally connected consumer to build a brand. “Everything in the Digital era is about connection and engagement. Will.i.am summed it up best when he said, ‘We used to consume content sitting on a couch, now we consume it galloping on a horse

Top 3 Reasons Why the Digital CMO Summit is the Best Event in the Industry

Here at Compete we know it’s not nice to brag but when it comes to our annual event The Digital CMO Summit – it’s hard not to. Each year it gets bigger and better and has quickly become a “must attend” event of the industry.  Here are the top three reasons why… Reason #1:  The killer line-up of speakers that the event attracts each year. Arianna Huffington, President, Huffington Post

Digital CMO Series – The Connection Project

The Compete Digital CMO Series is back! Over the next few months we will be sharing with you fresh insights, interviews and videos – from industry leaders who are navigating the new digital economy and successfully winning the hearts, minds and wallet share of today’s digitally connected consumers. At the Digital CMO Summit we spoke a lot about the importance of making connections. From building personal connections, to connecting data

Digital CMO Summit 2011- Day 2 Wrap-up

Before we jump into the Day 2 Wrap-up — a few highlights from Thursday afternoon. Attendees enjoyed doing the following activities: Golf at Audobon Park A private Culinary Experience with Dominique The “History, Highlights, Hope” Tour of New Orleans Braving the Bayou We all reconvened at the Roosevelt for a terrific (and authentic) Mardi Gras Float down to Tipitinas. Here is a quick picture, links to more on our Facebook