Getting Digital Right with Sargi Mann
This past April, Millward Brown Digital hosted the eleventh annual Digital CMO Summit in Miami, FL. The event brought together 200 industry leaders for three days of hard-hitting sessions and networking opportunities. In this video, hear from Sargi Mann of Carat on the importance of reaching consumers across screens…
Getting Digital Right with Nigel Hollis
In this video blog post, Nigel Hollis, Executive Vice President and Chief Global Analyst of Millward Brown, shares how Millward Brown is Getting Digital Right.
Getting Digital Right with Jim Brown
In this video blog post, Jim Brown, SVP Digital Sales & Marketing, shares how Bank of America is Getting Digital Right.
The Weekly Compete Pulse
This week yielded an interesting mix of articles from all over the web. Here’s a round-up of the stories our followers and we liked best!
Digital CMO Series: Evol8tion
This past May, Compete hosted the tenth annual Digital CMO Summit in Miami, FL. The event brought together 200 industry leaders for three days of hard-hitting sessions and networking opportunities. The agenda was jam-packed with top-notch speakers who shared their perspectives on this year’s theme, The Path to Purchase.
Digital CMO Series: AOL
This past May Compete hosted the tenth annual Digital CMO Summit in Miami, FL. The event brought together 200 industry leaders for three days of hard-hitting session and networking opportunities. Among the speaker’s was AOL’s Tim Armstrong which had several good ideas to share.
DCMO Series: 9 Path to Purchase Questions for P&G’s Phyllis Jackson
The current consumer path to purchase is a spirograph of overlaid shapes once you get all the consumer’s individual paths on it. It has many different paths, even for the same individual, dependent on occasion, goal and contextual motivation.
DCMO Series: 9 Path to Purchase Questions for AOL’s Julie Saxon
Next up in our DCMO Series is Julie Saxon from AOL sharing her thoughts around path to purchase. As a veteran of the the online advertising industry, Julie has watched consumers become paralyzed by the overabundance of purchasing options.
DCMO Series: 9 Path to Purchase Questions for Jason Burby of POSSIBLE
“The current consumer path to purchase is far more disjointed and fluid than most marketers are willing to accept. It is vastly different across industries, geographies, cultures, ages, etc. One size solutions fit no one.”
DCMO Series: 9 Path to Purchase Questions for VP of Agency & Publisher Solutions
Mike Perlman, our Vice President of Agency and Publisher Solutions, talks about gift buying habits, his short attention span for spending time in a mall and what he’s looking forward to in South Beach at this year’s Digital CMO Summit!
DIGITAL CMO SERIES: Buddy Media
With so much happening in social media today it can be difficult for brands to measure what is happening across all of the platforms. At the 2012 Digital CMO Summit, Jeff Ragovin, Co-Founder and Chief Strategy Officer at Buddy Media shared his perspective on how brands are streamlining and leveraging social data to create more powerful content. Throughout the session Jeff shared case-studies from Ford, The Body Shop and Mattel