Digital CMO Series: Evol8tion
This past May, Compete hosted the tenth annual Digital CMO Summit in Miami, FL. The event brought together 200 industry leaders for three days of hard-hitting sessions and networking opportunities. The agenda was jam-packed with top-notch speakers who shared their perspectives on this year’s theme, The Path to Purchase.
Digital CMO Series: AOL
This past May Compete hosted the tenth annual Digital CMO Summit in Miami, FL. The event brought together 200 industry leaders for three days of hard-hitting session and networking opportunities. Among the speaker’s was AOL’s Tim Armstrong which had several good ideas to share.
DCMO Series: 9 Path to Purchase Questions for P&G’s Phyllis Jackson
The current consumer path to purchase is a spirograph of overlaid shapes once you get all the consumer’s individual paths on it. It has many different paths, even for the same individual, dependent on occasion, goal and contextual motivation.
DCMO Series: 9 Path to Purchase Questions for AOL’s Julie Saxon
Next up in our DCMO Series is Julie Saxon from AOL sharing her thoughts around path to purchase. As a veteran of the the online advertising industry, Julie has watched consumers become paralyzed by the overabundance of purchasing options.
DCMO Series: 9 Path to Purchase Questions for Jason Burby of POSSIBLE
“The current consumer path to purchase is far more disjointed and fluid than most marketers are willing to accept. It is vastly different across industries, geographies, cultures, ages, etc. One size solutions fit no one.”
DCMO Series: 9 Path to Purchase Questions for VP of Agency & Publisher Solutions
Mike Perlman, our Vice President of Agency and Publisher Solutions, talks about gift buying habits, his short attention span for spending time in a mall and what he’s looking forward to in South Beach at this year’s Digital CMO Summit!
DIGITAL CMO SERIES: Buddy Media
With so much happening in social media today it can be difficult for brands to measure what is happening across all of the platforms. At the 2012 Digital CMO Summit, Jeff Ragovin, Co-Founder and Chief Strategy Officer at Buddy Media shared his perspective on how brands are streamlining and leveraging social data to create more powerful content. Throughout the session Jeff shared case-studies from Ford, The Body Shop and Mattel
Digital CMO Series: Four Seasons Hotels and Resorts
Elizabeth Pizzinato, Senior Vice President, Marketing and Communications, Four Seasons Hotels and Resorts gave us an insider’s look into their digital strategy. With a heavy emphasis on digital, Four Seasons is paving the way for marketers in the luxury hotel industry and beyond; maintaining a consistent brand message and experience for the consumer both online and off. Elizabeth identified a number of key points on the state of “luxury” today
DIGITAL CMO SERIES: Edwin Wong, Senior Director, B2B Strategic Research & Insights, Yahoo!
Edwin took the stage on Day three of the Digital CMO Summit and delivered his session Phase 2 of Video: Revolution Evolution. He shared how Yahoo! is helping brands understand how to best leverage the art of storytelling to better connect with consumers across paid, owned and earned (POE) media. Below Edwin provides a detailed summary of his session presented at the Digital CMO Summit. In 2009, Yahoo! commissioned a
10 Photos from the DCMO Summit!
This time last week we were kicking off the 2012 Digital CMO Summit in Beverly Hills. Between speakers from AOL, Yahoo!, Funny or Die, and Vice, to views of the LA skyline and celeb sightings, we weren’t ready to leave. Below are just a few photos from our time in the 90210. Scott and Ryan are helping build bikes for the Boys and Girls Club of East LA, which is up
The Weekly Pulse
This week, our Digital CMO Summit was held in Beverly Hills. For a snapshot of the content that we covered, check out our list of 10 Tweets from the Summit. For more tweets follow the Digital CMO Summit @dcmosummit or check out our hashtags #digitalcmo and #dcmosummit. Are your Facebook fans engaged with your brand? Mashable provides us with 4 tools that can help boost Facebook engagement. For instance, they recommend EdgeRank Checker