dcmo summit 2013

Digital CMO Series: GroupM Next

This past May, Compete hosted the tenth annual Digital CMO Summit in Miami, FL. The event brought together 200 industry leaders for three days of hard-hitting sessions and networking opportunities. The agenda was jam-packed with top-notch speakers who shared their perspectives on this year’s theme, The Path to Purchase.

Digital CMO Series: AOL

This past May Compete hosted the tenth annual Digital CMO Summit in Miami, FL. The event brought together 200 industry leaders for three days of hard-hitting session and networking opportunities. Among the speaker’s was AOL’s Tim Armstrong which had several good ideas to share.

DCMO Series: 9 Path to Purchase Questions for Compete’s VP of Products

Today we have our own VP of Products at Compete, Conor O’Mahony answering our path to purchase questions. He believes the new digital landscape presents enormous opportunities for brands. Next week, Compete heads to Miami, FL to host the tenth annual Digital CMO Summit. The event brings marketing leaders together to explore and discuss the digital forces transforming their businesses. With a mix of formal and informal sessions, it provides an unparalleled opportunity to connect with…

Marketers Can Map the Consumer’s Journey To Purchase

How can I reach the right consumer, at the right time, in the right place, and with the right message to influence his or her purchase decision? Data mining allows marketers to identify major characteristics of their consumers’ path to purchase. Armed with this data, marketers can focus on the digital paths driving the most ROI and influence consumers’ actual journeys toward the purchase.

DCMO Series: 9 Path to Purchase Questions for the CEO of Millward Brown

Mary Ann Packo leads the major market research company, Millward Brown, with the belief that understanding the modern consumer journey is both an art and science. The consumer’s path to purchase is becoming more complex with increasingly fragmented audiences, shifting consumer behaviors and even more connected devices.

DCMO Series: 9 Path to Purchase Questions for P&G’s Phyllis Jackson

The current consumer path to purchase is a spirograph of overlaid shapes once you get all the consumer’s individual paths on it. It has many different paths, even for the same individual, dependent on occasion, goal and contextual motivation.