Facebook: More Than Just Likes
Social media and Facebook in particular continue to be all the rage: consumers can’t get enough and businesses feel they have to be part of the mix. To help shed light on how businesses are using presence on Facebook, Compete compared traffic to the Facebook pages of over 40 brands to traffic to those brands’ websites. Brands included those in the financial services, automotive, retail, telecom, and travel industries. In some
The Weekly Compete Pulse
Ah the first warm weekend of the spring is finally here. I hope you’re reading this blog post outside in the sun. To entertain and inform you during your breaks from yard work and spring cleaning, here are some links to some of this week’s news articles that we read and found interesting for online marketers. Now that the news around Quora has slowed down, it’s about time to evaluate
Quick-Tip: Search Analytics Reports 5 Ways
PRO customers all have access to the five basic types of search analytics reports; search referrals by Site, search referrals by Category, search referrals by Comparison, Keyword Destination Broad Match, and Keyword Destination Exact Match. The sections below will describe each in more detail. Search Referral Reports by Site This report allows you to see the last 90-days of keyword activity for a specific url, see the example below. Search
Webinar Replay- Three Gaps In Your Ad Data: You Don’t Know What You Don’t Know
Current web analytic tools provide great information about your advertising campaigns, but can you see everything you need to see? What part of the picture are you missing? In this webinar, presented by me and Damian Roskill, we’ll explore how panel-based measurement can complete and augment your evaluation of your online advertising. In this webinar, we address the following topic areas: How to get a more accurate picture of basic
SMX: Mobile Apps & How They’re Revolutionizing Search
Attending SMX West this week? See Danielle Nohe, Director, Technology & Entertainment from Compete speak about mobile apps and how they’re revolutionizing search on March 9th at 10:45am PST. Apple CEO Steve Jobs is famous for saying “…on the desktop search is where it’s at; that’s where the money is. But on a mobile device search hasn’t happened. Search is not where it’s at, people are not searching on a
Compete Ranking of Top 50 Web Sites for January 2011 Shows Big Chill for Online Retailers
User Visits to Top Retailer Sites Quickly Return to Pre-Holiday Levels; Bing.com Traffic Reached Its All-Time High, Has Doubled Since January 2010 BOSTON, MA–(Marketwire – March 1, 2011) – Compete, a Kantar Media company, today released its ranking of the top 50 web sites for January 2011. Compete’s data clearly shows that traffic to top online retail sites decreased significantly in January, including Walmart.com (-32.64 percent), Target.com (-32.15 percent), Bestbuy.com
It’s T-Shirt Time!
It’s no secret the I love “The Jersey Shore” and tonight is the season premier. To say that I am excited is an understatement. The housemates are headed back to Seaside, NJ where it all started. My favorite ‘character’ is Snooki. I don’t know what it is about that girl, but she cracks me up. Perhaps it’s that we’re similar in height, sassy, a little silly, and we’re both from
AOL and Bebo – a sad tale told in data
AOL purchased Bebo, then a hot social network, for $850 million in March, 2008, with the hope of competing with Facebook. Sadly that was not to be. June 17th the story came to an end as Bebo was sold for somewhere between $2.5m and $10m to a private equity group. Of course, none of this was really news to Compete subscribers who have seen the clear trend in Bebo’s numbers
Compete Webinar: Spend Smarter. Acquire Better. Introducing Enhanced Referral Analytics With Compete PRO!
Join us for a Webinar on June 24th from 2-3pm EDT Space is limited. Reserve your Webinar seat now! Last week, Compete launched an enhanced Referral Analytics product that will help you understand your competitors’ and your industry’s marketing strategy. Learn from it, adapt to it, and then outperform it. Eric Austrew, Director of Product Management for Compete.com, will give an exclusive walk through of the new and improved Compete
Facebook’s privacy changes have everyone in line for a slice of the semantic web pie
With so much buzz around Facebook’s recent privacy changes, I decided it was time to take a peek at some of our analytics to see how the sites Pandora and Yelp may have benefited in the month of April. We should keep in mind that the f8 Live conference didn’t announce the Open Graph API capabilities or privacy changes until April 21st. Therefore the metrics we have for the month
Compete now offers marketing channel and traffic composition information!
Today Compete launched our newly reinvented Referral Analytics tool. The new referral analytics goes beyond the domain level data to provide deep, actionable insights for any online marketer. Drive acquisition growth with competitive information The new referral analytics uses a simple but powerful "map of the market" visualization to show at a glance what categories are driving the most traffic to a given competitor, and whether that source is growing